Binge Watch Your Ad Business Boom with Data and Analytics.
The content revolution is here and consumers are in the driver’s seat like never before. With more choices than ever, now people watch, listen, and read content when, where, and how they want.
With consumer attention as today’s hottest commodity, data is key for both advanced tv media companies and advertisers to grow their businesses and deliver relevant ad experiences. By leveraging AnalyticsIQ data, MVPDs, CTV and OTT publishers and platforms can better understand who is behind the screen including their habits, preferences, interests, and motivations. With this intelligence, media companies can help today’s biggest brands reach high value audiences and measure ad effectiveness with AnalyticsIQ.
Resources
Product Sheet
ChannelIQ: Reach your audience where they are
Research Report
Cable & TV Streaming Trends
Product Sheet
Advanced TV: The Future of Data-Driven TV is Here
Think you know TV Viewers?
Streaming subscribers are 109% more likely to also be Twitch viewers
Socially liberal thinkers are 4X as likely to have an iPhone
Turn the Dial Up on Audience Insights
Put our data and campaign analytics to the test.