Consumer Packaged Goods

For today’s consumer, everything is about the experience. They care about the quality of your product, sure, but it’s equally important that your brand aligns with their values and interests. Using AnalyticsIQ’s data, you can design campaigns, packaging and interactions that really speak to them — turning skeptics into loyal customers.

The market is moving, and if you want to stay ahead of the curves, you have to adjust your marketing techniques to stay at the top of customers’ minds. AnalyticsIQ’s rich data empowers predictive modeling based on everything from past purchase behavior to lifestyle changes, to discretionary income, nearby retailers and more. High quality ingredients going into a model at the beginning result in better performance on the other end.

Your products are used by real-life people. But with so much distance between you and the consumer, it can be difficult to truly understand who’s on the other end of the transaction, and what drove that purchase. AnalyticsIQ’s data enables you to see your customers clearly, going far beyond just purchase based data.