B2B Brands

We tie 62 million business contacts – including C-suite leaders and key B2B decision makers – to their home addresses and persona profiles. We call it Connection+. This B2B2C linkage opens up a world of possibilities in your existing data strategy, maximizing every one of your existing B2B outreach efforts. In a recent test, the addition of AnalyticsIQ’s Connection+ linkage data boosted one data provider’s online match rate at the individual level by over 6%, and device level match rate by 13%!

Now more than ever, professionals are getting work done wherever life takes them. With other data sources, you’ll likely be able to get contact information for businesses, but you may not reach the person who makes the decision, especially if they’re on the go or living the work-from-home lifestyle. With AnalyticsIQ, we can help you identify the professionals that are a good fit for your business and empower you to reach them at the office or at home, across channels.

When marketing to businesses, it’s all about being adaptable. These days, B2B buyers want more than a cold, generic outreach. They want an experience that resonates and aligns with their personal buying expectations and focus. With AnalyticsIQ, you can cut through the noise and reach more professionals in more channels with direct, personalized messaging.