Automotive

Predictive analytics is a game-changer for advanced marketers investing in data-driven strategies. But without the right data it can be a painful exercise in waste and misdirection. AnalyticsIQ’s consumer data gives you a broad view of your audience including 1200+ attributes ranging from their interests, life stage, and their financial background. This depth of data makes it easier to build predictive models that drive your strategy forward.

Motivation matters. Some drivers are concerned about value and safety features, while others care more about speed and a luxury experience. Yet others are focused on their vehicle’s climate impact. AnalyticsIQ’s data help you understand buyers’ desires and motivations, so you can show them the right vehicle type while also highlighting the features and benefits that will resonate best.

More than 50% of car shoppers use smartphones and tablets when shopping for a new vehicle. Many have even made up their mind before they ever set foot on your lot! That means you can’t afford to miss the window of opportunity to make a meaningful connection before they start their test-drive. And marketers need more than just search keywords and site retargeting to drive leads.