Who We Are
Our Story
AnalyticsIQ is a data innovator. Founded by a team of entrepreneurial data geeks, we believe the most interesting data points aren’t black or white. Instead, they’re gray, and they come from the area between our ears. If brands can understand the beliefs, values and motivators of their target audience, they can grow their business and fundamentally improve people’s lives.
Meet The Team
Scarlett Shipp
Chief Executive Officer
Scarlett Shipp is AnalyticsIQ’s Chief Executive Officer. She earned her degree in Industrial Engineering from Southern Polytechnic State University. Scarlett has over 30 years of analytics and executive experience spanning multiple industries and continents. Scarlett is passionate about aligning vision and passion to drive success and growth.Gregg Weldon
Co-Founder & Chief Analytics Officer
Gregg Weldon is AnalyticsIQ’s Co-Founder and Chief Analytics Officer. He earned his Bachelor of Science in Financial Management from Clemson University and his Master of Arts in Economics from the University of South Carolina, and he has over 3 decades of analytics and data modeling experience with 17+ years at AnalyticsIQ. Gregg’s mission is to build the most accurate, predictive, and stable models covering the widest range of subjects in the industry.Louise Ward
Chief Financial and Operating Officer
Louise Ward is AnalyticsIQ’s Chief Financial and Operating Officer. She earned her Bachelor of Arts in Economics and Social Science from Liverpool John Moores University and is a UK Qualified Accountant (ACCA). Louise has 20+ years of executive level experience as a leader of Finance and Business Operations for companies across Tech Industries. Louise is passionate about driving company health and sustainable growth with targeted data and talented people.Anna Brantley
Chief Revenue Officer
Anna Brantley is AnalyticsIQ’s Chief Revenue Officer. She earned her Bachelor of Education in Health Promotion & Behavior from The University of Georgia. Anna has over 2 decades of successfully serving clients and developing impactful partnerships. Anna is passionate about driving revenue growth through strategic partnerships and marketing innovation.Mike Hattub
Chief Solutions Officer
Mike Hattub is AnalyticsIQ’s Chief Solutions Officer. He earned his Bachelor of Science in Mathematics from the University of Rhode Island and his Master of Business Administration in Finance from Georgia State University. Mike has 25+ years of analytics and data experience with 15 years at AnalyticsIQ. Mike believes in powering company and client growth through marketing data and analytics.Travis Meeks
VP of Marketing
Travis Meeks is AnalyticsIQ’s Vice President of Marketing. He earned his Bachelor of Business Administration in Marketing, Master of Business Administration, and Master of Science in Information Systems from Kennesaw State University and is a Kellogg School of Management Executive Scholar Certificate alum at Northwestern University. Travis has nearly a decade of marketing experience at AnalyticsIQ and loves translating predictive data and analytics into B2B marketing stories.Zach Hudson
VP of Solutions
Zach Hudson is AnalyticsIQ’s Vice President of Solutions. He earned his Bachelor of Science in Mathematics & Actuarial Science from Kennesaw State University and has nearly 15 years of data science, business intelligence, and consulting experience. Zach strives to help clients understand the what, how, and why of data and analytics.Brook Hoy
VP of Product Management
Brook Hoy is AnalyticsIQ’s Vice President of Product Management. He earned his Bachelor of Science in Criminal Justice & Political Science from the University of Nebraska at Omaha. Brook has 20+ years of product leadership experience in the data and analytics industry. Brook is passionate about harnessing data to drive innovation and deliver value with actionable insight.Margo Hock
VP of Digital Partnerships
Margo Hock is AnalyticsIQ’s Vice President of Partnerships. She earned her Bachelor of Science in Hearing & Speech Disorder from The University of Kansas. Margo has been driving successful partnerships as a sales, account executive, and partnerships leader for over 15 years. Margo is as passionate about partner success as she is her own.
A Few Fun Facts
2007
The year AnalyticsIQ was founded
Headquarter
We are headquartered in Atlanta, GA

Master’s Degree
93% of our staff holds a Master’s Degree or higher

PhD
38% of our technical staff holds a PhD
Employees
We have employees in 15 states
2007
The year AnalyticsIQ was founded
Headquarter
We are headquartered in Atlanta, GA

Master’s Degree
93% of our staff holds a Master’s Degree or higher

PhD
38% of our technical staff holds a PhD
Employees
We have employees in 15 states
2007
The year AnalyticsIQ was founded
Headquarter
We are headquartered in Atlanta, GA

Master’s Degree
93% of our staff holds a Master’s Degree or higher

PhD
38% of our technical staff holds a PhD
An Ethical Approach to Data
AnalyticsIQ is committed to operating an ethical business. To this end, we make the following commitments:
- We only use publicly available or consumer opt-in data in the creation of our predictive models
- We operate with empathy for consumers who are directly or indirectly impacted by our data
- We respect consumer privacy and have a clear and well defined process for consumers to opt-out of our consumer database
- We treat consumers, employees and vendors as we would like to be treated.
Have questions? Contact us.
Experience the Brilliance
AnalyticsIQ is a dynamic, fast-growing marketing data and analytics company. Our solutions empower marketers to deliver consumers more personalized experiences while helping marketing dollars go further.
Ask any team member or client and they will tell you they haven’t experienced a culture quite like AnalyticsIQ. We are a tight-knit group of data fanatics, which allows us to move quickly and make things happen for our clients. We make it our goal to know our clients’ businesses as well as they do. As a result, most clients think of us as partners, not just vendors.
Our company values CREATE a high standards culture made up of collaboration, respect, ethics, accountability, trust, and excellence. We invite you to experience the brilliance!
Our Chief Data Scientist, Gregg Weldon believes that “a good data analyst gazes into chaos and tries to sort it out into some type of reasonable order. Not because we have to, but because we find it enjoyable!” This describes the AnalyticsIQ team perfectly – we genuinely love data and the challenges of solving complex problems! Think you could be a good fit? Check out our career opportunities below!
Want to join us? Check out our Career Opportunities.
AnalyticsIQ is committed to fostering a culture of Diversity, Equity, Inclusion and Belonging (DEI&B)
AnalyticsIQ has designed and created a brilliant and inclusive employee experience where everyone, regardless of their background, can be authentic, contribute, and thrive. Diverse perspectives are valued and empower the organization to create better outcomes, aligned with our corporate mission. Colleagues are supported at all stages of their lives and careers, allowing them to integrate their personal and professional lives, while still doing their best work.
DEI&B is recognized, celebrated and implemented across all business functions, operations, and ways of working. It is reflected in our company values of collaboration, respect, ethics, accountability, trust, and excellence. In addition, the company provides DEI&B training, and leverages surveys and focus groups to ensure we are always growing and improving in this critical area.
AnalyticsIQ is an Equal Opportunity Employer
AnalyticsIQ is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.