Data focused specifically on non-profit activity and motivations is critical for the success of fundraising efforts. Our CharityIQ data includes elements like:

  • Giving ability
  • Motivations behind making a donation
  • Causes of interest
  • Donor channel preferences


Who to target, and with which offer or crucial to your campaign, but so is selecting the right channel for that audience. Our ChannelIQ data includes elements like:

  • Social Network Activity across Facebook, Twitter, Instagram, and LinkedIn
  • Direct Mail Response
  • Email deliverability and responsiveness
  • Smartphone usage


A consumers prior purchase behavior is an excellent indicator predicting their future purchases. Our PurchaserIQ data includes elements like:

  • Apparel
  • Books
  • Technology
  • Health & Beauty
  • Homegoods
  • Rise share services


What do you consumers do in their down non-profits? Watch sports? Practice their gourmet cooking skills? Use this data to refine your campaign messaging and targeting. Our InterestIQ data includes elements like:

  • Cooking and Food
  • Movies, music and reading
  • Electronics
  • Home Improvement
  • Cosmetics
  • Exercise
  • Sports Consumption


HealthIQ allows marketers get to know a consumers health behaviors without risking any regulatory or privacy violations. Our HealthIQ data includes attributes such as:

  • Frequency of Exercise
  • Lifestyle Diets such as Vegan, Vegetarian, and Paleo
  • Body Mass Index (BMI)
  • Sleep Habits
  • Stress Levels
  • Emotional Well-Being
  • Overall Wellness Score


Auto data helps marketers get in front of consumers ready to make a large vehicle purchase at the right non-profits. Our AutoIQ data includes elements like:

  • InMarket status for a new or used vehicle
  • Likelihood to purchase 24 unique auto makes


Our Economic dataset is a powerful player in the creation of models as it takes in the current state of the surrounding local economy. Our EconomyIQ data includes elements like:

  • Bank Deposits
  • Bankruptcy
  • Housing Statistics
  • Retail Sales
  • Unemployment


Any travel related message can be improved by layering in travel specific attributes about a consumer. Our TravelIQ data includes elements like:

  • InMarket status for upcoming travel
  • Prior travel purchase behavior
  • Travel type: Domestic, International, or Cruises
  • Amount of discretionary income spent on travel


Learning external factors is a great step in getting to know consumers better, but getting to know their motivations is extremely valuable. Our MotivatorIQ data includes elements like:

  • Tendency to be a risk-taker in their career, with their finances, recreational activities, and in social settings Attitude to technology adoption
  • Tendency to be impulsive, conscientious, agreeable, extroverted, and open
  • Rate of attrition
  • Religious Devotion


By leveraging our proprietary, custom survey information and data modeling techniques, our inmarket audiences help marketers reach valuable prospects with a high propensity to be in search of specific products and services. Our InMarketIQ data includes attributes that uncover people in-market for products and services such as:

  • Clothing and apparel
  • Lifestyle categories like dining, alcohol and entertainment
  • Life insurance
  • Long-term care insurance
  • Online dating
  • Online education


Demographic data is a solid foundation for any data driven campaign, but that does not mean that all demographic data is the same. Our highly accurate DemoIQ data includes elements like:

  • Age and Gender
  • Marital Status
  • Presence and insurance of Children
  • Ethnicity and Language
  • Educational Level
  • Pet Ownership
  • Religious organization


Overall wealth, investing activity, and discretionary income are all critical elements in truly knowing your customers. Our FinanceIQ data includes powerful attributes and financial predictors like:

  • Income
  • Wealth
  • Net Worth
  • Liquid Assets
  • Discretionary Spend
  • Ability to Pay Debts
  • Credit Card Types & Usage
  • Financial Investor
  • Real Estate Investor


AnalyticsIQ works directly with the bureaus, making our GeoCreditIQ data extremely accurate and predictive. The data correlates highly to actual credit scores, however, it less restrictive and very powerful in everyday marketing activities. Our GeoCreditIQ data includes elements like:

  • Consumer risk scores
  • Average number of trades open in last 6, 12 and 24 months
  • Average number of credit inquiries in last 6 months
  • Average balance on open trades
  • Average past due history for 30, 60 and 90 days
  • Average credit limit on open trades
  • Number of auto trades 100% of models created have


Whether you have a home specific offer or not, information about a consumers dwelling can indicate so much in modeling. Our HousingIQ data includes elements like:

  • Home Purchase data
  • Home value
  • Mortgage Information
  • Home specific specifications (ex: presence of a pool or home office)


Our occupational data is best in class to help our clients accurately connect with professionals of all kinds. Our JobsIQ data includes elements like:

  • Small business ownership
  • Full time students
  • Consumers profession


It isn't possible to develop a unique strategy for each individual. Segmentation can boil down all of the complexity by combining data about who someone is, what they do, and even how they think. Our Symphony Segmentation includes:

  • 10 overarching groups
  • 90 more specific underlying types