Generated by All in One SEO Pro v4.9.8, this is an llms.txt file, used by LLMs to index the site. # AnalyticsIQ ## Sitemaps - [XML Sitemap](https://analytics-iq.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Upping the Ante On Data: Inside Consumer Gambling Behaviors](https://analytics-iq.com/inside-consumer-gambling-behaviors/) - AnalyticsIQ’s latest research dives into gambling behaviors, uncovering who’s gambling, how much they’re spending, and the psychology that fuels it all. - [Black Friday Shopping Trends: Who’s Spending and Where](https://analytics-iq.com/black-friday-shopping-trends/) - Explore the latest Cyber Monday & Black Friday shopping trends, from who’s spending to where they buy—plus insights to drive smarter seasonal campaigns. - [Football Fan Engagement: Insights That Go Beyond Sundays](https://analytics-iq.com/football-fan-engagement/) - Score better football fan engagement with predictive insights that reveal how fans spend, stream, and shop—in season and beyond. - [Fierce Pharma Week 2025: HCP & Patient Engagement Trends](https://analytics-iq.com/fierce-pharma-week-2025-hcp-patient-engagement-trends/) - Fierce Pharma Week brought together some of the brightest minds across pharma marketing. Check out the four key themes that stood out. - [From What to Why: Applying Consumer Psychology to Marketing Strategy](https://analytics-iq.com/from-what-to-why-applying-consumer-psychology-to-marketing-strategy/) - Consumer psychology and cognitive science are emerging as critical allies in marketing. Learn how to make consumer psychology actionable here. - [Beyond the Click: The Key to Understanding Consumer Purchase Behavior](https://analytics-iq.com/beyond-the-click-the-key-to-understanding-consumer-purchase-behavior/) - Check out our latest research that dives into personality traits and consumer purchase behavior, TV ad engagement, and YouTube ad interactions. - [Purpose Over Postcards: Consumer Travel Trends That Define 2025](https://analytics-iq.com/consumer-travel-trends-that-define-2025/) - Summer’s in full swing and with it comes the familiar itch to get away - as well as fresh consumer travel trends. Check out actionable insights from real data. - [Cannes Lions 2025: 3 Takeaways That Matter to AdTech, Data, and Digital Marketing](https://analytics-iq.com/cannes-lions-2025-3-takeaways-that-matter-to-adtech-data-and-digital-marketing/) - Cannes Lions always brings out the boldest ideas in media, marketing, and adtech. Here are the three biggest takeaways we brought home. - [Playoff Fan Personas: Personalized Playbooks for Engaging Hockey & Basketball Fans](https://analytics-iq.com/playoff-fan-personas-personalized-playbooks-for-engaging-hockey-basketball-fans/) - With the NHL and NBA playoffs in full swing, marketers need data and insights to effectively engage these unique fan personas. And we've got you covered. - [Unlock the Power of Data-Driven Digital Advertising with The AnalyticsIQ Digital Audience Lookbook](https://analytics-iq.com/meet-the-analyticsiq-digital-audience-lookbook/) - AnalyticsIQ is making it easier than ever to navigate the complex world of digital audiences with our new, comprehensive Digital Audience Lookbook - [Top 6 Takeaways from Fierce Pharma Engage 2025](https://analytics-iq.com/top-6-takeaways-from-fierce-pharma-engage-2025/) - After several days of connecting with pharma leaders at Fierce Pharma Engage, it is clear HCP engagement is evolving. Here are our top 6 takeaways! - [Questions a Good Data Detective Should Ask](https://analytics-iq.com/questions-a-good-data-detective-should-ask/) - Post by: Anna Brantley, Chief Revenue Officer of AnalyticsIQ In today's world, it is easy to get lost with the large amount of information that we find around us - and it is hard to identify which information we can trust. A "data detective" is a person who asks the right questions to ensure the - [AnalyticsIQ Introduces BusinessCore™ Data to Transform B2B Marketing Across Channels](https://analytics-iq.com/analyticsiq-introduces-businesscore-data-to-transform-b2b-marketing-across-channels/) - New B2B Marketing Database Provides Business and Professional Level Insights for Personalized Account-Based Marketing ATLANTA, GA (Original Post via EINPresswire) -- Predictive analytics and consumer data innovator, AnalyticsIQ, announces today the launch of BusienssCore™, a B2B marketing database that provides rich data and insights on businesses as well as individual professionals. Unlike other B2B data - [Pet Insurance Statistics: 21 Insights About Doting ‘Pet-Parents’ You Didn’t Expect](https://analytics-iq.com/21-pet-insurance-statistics-you-didnt-expect/) - Whether you have a dog, cat, or other pet, your best friend can help relieve stress, anxiety, or depression while providing unconditional love and companionship. Naturally, their owners want to protect them and be prepared for emergencies, as animals are prone to accidents and illnesses, just like humans. Pet insurance is a great option to - [Data & Predictive Analytics in Insurance: Targeting Clients vs. Prospects](https://analytics-iq.com/data-and-predictive-analytics-in-insurance-targeting-clients-vs-prospects/) - Data is lifeblood for Insurance Providers Any actuary will tell you that data is a non-negotiable asset in the insurance industry. The right data — combined with advanced techniques for applying it — can make the difference between major profits...or an event with major costs. But data isn’t only essential for delivering coverage, it’s needed - [Why Data Enrichment Should Be Every Marketer's New Best Friend](https://analytics-iq.com/why-data-enrichment-should-be-every-marketers-new-best-friend/) - This guest post contributed by Matt Cumello, Vice President of Marketing for MRI-Simmons. Unless you’ve been living under a rock for the past few years, you are undoubtedly aware of the long planned “death of the cookie”. Now delayed until the “second half of 2024”, Google will be doing away with third-party cookies in its - [Research Summary: A Closer Look at Social Gamers](https://analytics-iq.com/research-report-a-closer-look-at-social-gamers/) - AnalyticsIQ’s new analysis examining social gamers is now available. Recent years have seen the world of gaming undergo a remarkable transformation. Gaming has transformed from a niche group of enthusiasts into a mainstream form of entertainment. Social gaming specifically has attracted millions of players from every background. The Cognitive Sciences Department at AnalyticsIQ dove deeper - [5 Major Healthcare Trends Proving Data is Critical to Better Patient Outcomes](https://analytics-iq.com/5-major-healthcare-trends-proving-data-is-critical-to-better-patient-outcomes/) - As industries evolve, new shifts and trends are inevitable. But in an industry as high stakes as healthcare where patient outcomes are on the line, ensuring your organization understands key trends – and has the insights needed to capitalize – is imperative. So, after listening to experts in the space, our team of researchers and - [How Data Answers the 4 Biggest Questions Facing the Travel Industry Post-Pandemic](https://analytics-iq.com/how-data-answers-the-5-biggest-questions-facing-the-travel-industry-post-pandemic/) - Not many industries were affected over the course of the COVID-19 pandemic as much as the travel industry. But as vaccines become more readily available and travel restrictions begin to loosen, pent up consumers are eager to hit the road once again – and travel brands are eager to capitalize and rebound. And while personalization - [5 Key Insurance Trends Carriers Can't Ignore](https://analytics-iq.com/5-key-insurance-trends-marketers-cant-ignore/) - In an industry as uniquely diverse and important as insurance, it is imperative that both consumers and providers stay up to date with the latest trends and evolutions. And after a year as extraordinary as 2020, major shifts in this traditional industry are becoming clear and can no longer be ignored. But which trends should - [Six Key Trends in Consumer Finance Shaping Marketing](https://analytics-iq.com/six-key-trends-in-consumer-finance-shaping-marketing/) - More often than not, there is more to a trend than meets the eye. That is, until you dive into the data. And consumer finance marketing is no exception. As new financial trends continue to make headlines every day, it can be difficult to distinguish opinion from reality. As curious researchers ourselves, we decided to - [Predicting What Big Data Can’t](https://analytics-iq.com/predicting-what-big-data-cant/) - AnalyticsIQ is proud to release Persona, a one-of-a-kind collection of predictive decisions drivers that delivers deep psychological purchasing insights that are ACTIONABLE and DRIVE RESULTS. - [Navigate 8 Trends Shaking Up Today's Automotive Marketing](https://analytics-iq.com/navigate-8-trends-shaking-up-todays-automotive-marketplace/) - While general auto trends have shifted as predicted, the wake of the pandemic has significantly altered the automotive marketing landscape in unexpected ways. The biggest changes? A shift in consumers’ mindset regarding car ownership and the increased importance of personal transportation within their daily lives. We’ve compiled a list of eight market-changing trends in our - [Understanding Individual Adherence and Enthusiasm for Health & Wellness to Drive Better Patient Outcomes](https://analytics-iq.com/understanding-individual-adherence-and-enthusiasm-for-health-wellness-to-drive-better-patient-outcomes/) - When it comes to health and wellness, each individual has an approach as unique as they are that can evolve over the course of their life. From routinely exercising and eating clean to rarely making it to the gym and hardly ever skipping dessert, we all fall somewhere within this health and wellness spectrum. Recognizing - [Research Summary: How We Perfect Audience Validation Using Survey Research to Understand “Green” Behaviors](https://analytics-iq.com/how-we-perfect-audience-validation-using-survey-research/) - At AnalyticsIQ, good isn’t really good enough for us. We want to fuel your marketing strategies with better data that hits all the right notes so you can target the right audience. So, when it comes to research, we carry out an extensive audience validation process to ensure the data and audience profiles we create - [Research Summary: Gaming Trends & Consumer Insights Of VR Gaming & eSports Sectors](https://analytics-iq.com/gaming-trends-and-consumer-insights-of-vr-gaming-esports/) - The gaming world is flourishing. It’s more than just a game of Mario Kart. The billion-dollar industry is now taking on new angles and advertising opportunities through VR (virtual reality) hardware and games, eSports, and even eSports betting. But, up until now, minimal scientific consumer research has been done about gaming trends and gamers, especially - [Economic Data: The Secret for Game-Changing Model Performance](https://analytics-iq.com/economic-data-the-secret-for-game-changing-model-performance/) - Economic data paints the picture of the current state of the economy, which of course, informs business strategy decisions every day. At the most basic level, if the economy is good, brands generally lean into quality messaging. If the economy is down — or perhaps even experiencing high inflation — brands tend to push value - [Research Summary: Consumer Health Tech](https://analytics-iq.com/consumer-health-tech-research-report/) - AnalyticsIQ’s analysis on consumer health tech — from wearables to smart equipment. Consumer Health Tech has put the power of monitoring physical performance into the hands of health-focused individuals. From only 2020 to 2021, consumers in the United States doubled their use of wearable devices, and the global wearable biosensors marketing grew by 16,500%. In - [Research Deep Dive: Inflation’s Impact on Women](https://analytics-iq.com/research-deep-dive-inflations-impact-on-women/) - Conducted by the Cognitive Sciences Department, this research focuses on the impact on women of the rising cost of living due to inflation. We review the lifestyle effects of inflation, how women are planning for the future, and their approach to purchasing decisions. Inflation is a Regular Economic Challenge A typical aspect of any economy, - [Research Summary: Impact & Effects of Inflation](https://analytics-iq.com/impact-and-effects-of-inflation-research-summary/) - The latest research conducted by the Department of Cognitive Sciences takes a closer look at the impact inflation has on consumer behavior. Inflation and Price Hikes Impact Consumers Economists project high inflation will continue. Some predict months, while others say it will be years before we return to the ~2% annual increase we had become - [The Top 5 Marketing Opportunities for Maximizing Consumer Engagement](https://analytics-iq.com/top-marketing-opportunities-maximizing-consumer-engagement/) - Top 5 ways to maximize consumer engagement through use of marketing analytics. - [Top 5 Analytic Mistakes](https://analytics-iq.com/top-5-analytics-mistakes/) - What are the most troubling pitfalls of analytics? Here’s our countdown of the top 5 mistakes to avoid when using predictive analytics. - [The Top 5 Marketing Mistakes](https://analytics-iq.com/the-top-5-marketing-mistakes/) - How to use proper marketing data analysis to avoid these top 5 marketing strategy mistakes. - [AIQ’s New Ethnic Predictor](https://analytics-iq.com/aiqs-new-ethnic-predictor/) - [x_section style="margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; "][x_row inner_container="true" marginless_columns="false" bg_color="" style="margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; "][x_column bg_color="" type="1/1" style="padding: 0px 0px 0px 0px; "][x_text]AIQ has recently launched our second generation ethnic predictor, Ethnic-IQ™. As is the case with many other marketing fields that are widely - [Using Data to Drive Performance](https://analytics-iq.com/using-data-to-drive-performance/) - Modeling data can significantly increase your marketing efforts by increasing the match rates of your target customers. - [Kick Big Data to the Curb and Double Results](https://analytics-iq.com/kick-big-data-to-the-curb-double-results/) - Big Data is a hot topic, but is it really the answer to every marketing analytics problem? Or by using custom data products, could marketers go deeper and really hone in on their best prospects for acquisition campaigns? - [A Better Alternative to Income for Advertising](https://analytics-iq.com/alternative-data-for-digital-advertising/) - If you are using Income to predict household spend, your marketing efforts are falling flat. There is a better way that will increase your marketing precision. - [AnalyticsIQ’s Powerful Data Now Arming Precision Digital Marketing Campaigns](https://analytics-iq.com/data-precision-digital-marketing-campaigns/) - 86% of marketers are using or are planning to use Big Data to enhance their digital marketing initiatives. Are you? - [Predicting the Unobservable: Thoughts on Predicted vs. Observed Data](https://analytics-iq.com/predicting-the-unobservable-thoughts-on-predicted-vs-observed-data/) - For years, philosophers have argued the nature of reality. Empiricists like David Hume argued that all we know must be rooted in observable facts. Meanwhile, rationalists like Rene Descartes thought that an inkling of innate knowledge fueled our ability to understand the world around us. Where do you land in this debate? - [Can Automotive Data Predict Consumer Behavior For Other Verticals?](https://analytics-iq.com/automotive-data-predictive-consumer-behaviors/) - Most of us have been told that ‘actions speak louder than words’ at some point in our lives, but we probably never realized exactly how analytical that statement really is. Can certain behaviors, characteristics, or consumer data be highly correlated with others? - [What Does Consumer Presidential Preference Tell Data-Driven Marketers?](https://analytics-iq.com/what-consumer-presidential-preference-tells-marketers/) - As consumers are making up their minds about which candidate they will cast a vote for in the fall, should businesses and their marketers be interested? Can an individual’s presidential preference present data-driven marketers with actionable insight, both inside and outside the political landscape? - [Game Over: AnalyticsIQ Is Proud To Release GamerIQ](https://analytics-iq.com/analyticsiq-releases-gameriq/) - There has been a dramatic shift in what can be considered the ‘stereotypical gamer’ thanks to an expanding market of bewildering products. What chance then do this industry’s marketers have at matching their unique offering to the right customers? - [More than just a new look](https://analytics-iq.com/more-than-just-a-new-look/) - It’s official – after 10 years of delivering the most predictive data on the planet, the team at AnalyticsIQ is thrilled to reveal our new logo, enhanced website, and refreshed brand! And we’ve got to say – we look good. But after successfully helping countless clients enhance their marketing results and acquire more customers, why - [Fastest Growing Mobile Data Company Partners with Leading Marketing Data Innovator to Mine New Mobile User Insights](https://analytics-iq.com/fastest-growing-mobile-data-company-partners-with-leading-marketing-data-innovator-to-mine-new-mobile-user-insights/) - Skydeo and AnalyticsIQ join forces to help brands and agencies learn more about the people using mobile apps and target them for precise advertising ATLANTA, GA., September 12, 2017 – AnalyticsIQ, a leading predictive analytics and consumer marketing data company, today announced its partnership with mobile data platform provider, Skydeo. The new partnership will provide - [Gravy Analytics and AnalyticsIQ Empower Advertisers to Reach Affluent In-Market Consumers and Business Owners](https://analytics-iq.com/gravy-analytics-analyticsiq-empower-advertisers-reach-affluent-market-consumers-business-owners/) - Exclusive audiences combine predictive and behavioral consumer data for precise ad targeting LEESBURG, VA AND ATLANTA, GA, Sept. 26, 2017 -- Real-world location intelligence provider Gravy Analytics and predictive consumer marketing data firm AnalyticsIQ today announced their partnership in creating new, innovative digital audiences. By blending AnalyticsIQ’s predictive data with Gravy’s consumer behavioral data, marketers - [How should marketers respond to ad-blocking?](https://analytics-iq.com/how-should-marketers-respond-to-ad-blocking/) - In today’s connected world, the analytical and data-driven marketer must walk the fine line between valuable personalization and simply creepy. Consumers are more concerned with both relevance and privacy than ever before. That means marketers must respect and respond to the changes this growing sentiment will inevitably bring. One such change in consumer online behavior - [What does it take to become a data scientist?](https://analytics-iq.com/what-does-it-take-to-become-a-data-scientist/) - The basis of analyzing data is constantly asking why things are the way they are. One of the lessons I stress when training new data analysts is to always ask the question, "Why?". "Why does my data look this way?" "Why do people behave this way?" Why is my dependent variable split this way?" "Why - [180byTwo and AnalyticsIQ Help Marketers Target Business Executives](https://analytics-iq.com/180bytwo-and-analyticsiq-help-marketers-target-business-executives/) - Recently, the AnalyticsIQ team announced our exciting new partnership with 180byTwo as part of LiveRamp’s Data Innovators program. Together, we have developed new audience segments that combine our personal interest and behavioral data with 180byTwo’s business professionals and executive data. Focused on helping marketers better understand their target audience beyond the office walls, the new - [Episode 1 of Winning with Data – We’re ending 2017 with a bang (and new data)!](https://analytics-iq.com/winning-with-data-episode-1/) - At AnalyticsIQ, we’re committed to innovation and continuous improvement. Whether we add completely new data types or better versions of existing variables, you can count on our team of data scientist to build, validate, and publish 10 to 20 brand new elements every quarter. And even though 2017 is coming to a close, we refuse - [Saying 'Thank You' Is Still Important in 2018](https://analytics-iq.com/saying-thank-you-is-still-important/) - Post by: Anna Brantley, Chief Revenue Officer of AnalyticsIQ I say ‘thank you’ very frequently, every day, in fact. I have a very strong southern upbringing so ‘thank you’ has been heavily ingrained in me by my “Emily Post” of a mother. I say ‘thank you’ when people open doors for me, when my kids - [You May Be One 'No' Away from Success](https://analytics-iq.com/you-may-be-one-no-away-from-success/) - Post by: Anna Brantley, Chief Revenue Officer of AnalyticsIQ I say 'no' a lot. But as a true southern woman, I can’t say it’s easy. We southerns like to be pleasant, agreeable, friendly, and frankly, what part of 'no' says that? I tell my kids 'no' - They can’t have dessert for dinner (and for - [We'll be at RampUp 2018 and hope to see you there!](https://analytics-iq.com/well-be-at-rampup-2018-and-hope-to-see-you-there/) - LiveRamp's RampUp 2018 Summit is right around the corner, and AnalyticsIQ could not be more excited about attending and participating in the conference again this year! RampUp is one of the most worthwhile, annual events for anyone involved with the world of martech and digital advertising, and this year looks to be no exception. Industry - [AnalyticsIQ Named a TAG Top 40 Innovative Technology Company](https://analytics-iq.com/analyticsiq-named-a-tag-top-40-innovative-technology-company/) - Technology Association of Georgia Honors 40 Companies for Innovation and Contributions to the State's Technology Community ATLANTA (February 26, 2018) – The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced AnalyticsIQ as one of its Top 40 Innovative Technology Companies in - [AnalyticsIQ Named a Top 10 Innovative Technology Company](https://analytics-iq.com/analyticsiq-named-a-top-10-innovative-technology-company/) - Technology Association of Georgia Honors the State’s “Best of the Best” for Innovation and Contributions to Georgia’s Technology Community ATLANTA – March 19, 2018 -- The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced AnalyticsIQ as one of its Top 10 - [Career Opportunity: Business Data and Analytics Sales Executive](https://analytics-iq.com/career-opportunity-business-data-and-analytics-sales-executive/) - Atlanta, GA AnalyticsIQ is a dynamic, fast growing Marketing Data and Analytics company focused on providing innovative consumer and business data and analytics solutions. Our solutions empower marketers to deliver more personalized experiences to consumers while helping marketing dollars go further. Our consumer and business data products include demographics, affluence, health and wellness, spending habits, - [AnalyticsIQ and PeerLogix Team Up to Help Marketers Reach Audiences with Buying Power Based on Streaming Media Behavior](https://analytics-iq.com/analyticsiq-and-peerlogix-team-up-to-help-marketers-reach-audiences-with-buying-power-based-on-streaming-media-behavior/) - New Segments for Targeted Marketing Combine Behavioral Data About the Content People Are Streaming OTT with Their Shopping Habits and Predictors NEW YORK, NY AND ATLANTA, GA (Original Post on GlobeNewswire) Predictive analytics and consumer marketing data leader, AnalyticsIQ, and PeerLogix (OTCQB: LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, today announced - [Episode 2 of Winning with Data - Innovation in the New Year](https://analytics-iq.com/winning-with-data-episode-2/) - Innovation is in our DNA at AnalyticsIQ, and that is one thing that will not change - even in a new year. With that being said, we're excited to unveil 12 brand new predictive data elements that are now available on our PeopleCore consumer database. Our Chief Analytical Officer and Data Scientist Gregg Weldon is - [IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users](https://analytics-iq.com/iri-and-analyticsiq-join-forces-to-enhance-social-media-targeting-and-reach-influential-users/) - New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users CHICAGO, IL AND ATLANTA, GA (BUSINESS WIRE)--IRI®, the global leader in innovative insights, audience and measurement solutions and services for consumer, retail and media companies, and AnalyticsIQ, a leading consumer marketing data innovator, today announced a partnership that empowers CPG digital marketers to - [Ethics in the Data Business](https://analytics-iq.com/ethics-in-the-data-business/) - Post by: Dave Kelly, Chief Executive Officer of AnalyticsIQ I know - the title of this blog perhaps made you laugh a little. Kinda like saying 'technology in the outhouse business' or 'environmentalism in the oil business'. It is true that the marketing data business draws particularly unsavory characters. Having jumped into this field after - [AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota](https://analytics-iq.com/analyticsiq-amplifies-audience-reach-through-strategic-integration-with-eyeota/) - Partnership activates AnalyticsIQ’s Symphony Consumer Personas, providing marketers rich audience lifestyle profiles through the Eyeota Data Marketplace NEW YORK (PRWEB) MAY 02, 2018 -- Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles - [The LiveRamp Data Innovators Program Delivers Powerful Predictive Targeting to Marketers](https://analytics-iq.com/the-liveramp-data-innovators-program-delivers-powerful-predictive-targeting-to-marketers/) - ORIGINAL POST (Stirista) August 31, 2017 - There’s something special about coming together with another company to offer customers something they can’t get anywhere else. That’s why we jumped at the opportunity to join forces with Stirista to become the first, proven custom data partnership in LiveRamp’s Data Innovators program. In addition to paving the way for more joint - [AnalyticsIQ and ShareThis Launch New Digital Audiences to Help Marketers Reach People with Unique Interests](https://analytics-iq.com/analyticsiq-and-sharethis-launch-new-digital-audiences-to-help-marketers-reach-people-with-unique-interests/) - Data Powerhouses Deliver More Than 80 Audiences Segments Blending Offline Lifestyle, Online Content Engagement and Purchase Intent Signals for a 360-degree View ATLANTA, GA (Original Post June 13, 2018 via EINPresswire) -- Predictive analytics and consumer marketing data leader, AnalyticsIQ, and ShareThis, the leading sharing intelligence company offering digital sharing and content optimization tools, announced - [Winning with Data - What's New in Q2 2018? - Episode 3](https://analytics-iq.com/winning-with-data-episode-3/) - In our third episode of Winning with Data, your host and our favorite Chief Data Scientist, Gregg Weldon, dives into the hot new variables we have rolled out this quarter. To hear all the juicy details from Gregg, check out the quick video here. To quickly highlight, we have rolled out… New and Improved Lifestyle - [Want to be Consumer-centric? Let the Data (and Analytics) Lead You!](https://analytics-iq.com/want-to-be-consumer-centric-let-the-data-and-analytics-lead-you/) - "Without data, you're just another person with an opinion." - W. Edwards Deming. If you are in the advertising world, chances are you've heard this quote before. Data has become an integral part of marketers' strategies and decision-making. Many companies describe themselves as 'data-driven', believing that it helps them become customer-centric. The problem with this - [AnalyticsIQ and PeerLogix Launch New Targetable Audiences to Help Marketers Reach Discovery Channel’s OTT “SHARK WEEK” Viewers - INFOGRAPHIC](https://analytics-iq.com/analyticsiq-and-peerlogix-launch-new-targetable-audiences-to-help-marketers-reach-discovery-channels-ott-shark-week-viewers/) - ATLANTA, GA, July 17, 2018 - Today, predictive analytics and consumer marketing data innovator, AnalyticsIQ, and PeerLogix (OTCQB:LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, announce today the launch of new SHARK WEEK digital audiences. Check out our infographic below! Premiering Sunday, July 22, Discovery Channel’s SHARK WEEK event celebrates its 30th - [Dear B2B Marketers, Your Prospects are Begging for Personalization](https://analytics-iq.com/dear-b2b-marketers-your-prospects-are-begging-for-personalization/) - Post by: Anna Brantley, Chief Revenue Officer of AnalyticsIQ I've lived and breathed consumer marketing data the vast majority of my career, working with brands to deliver the personalized experiences that people expect – and even demand today. As a busy mom of two elementary school aged kids, I’m one of those consumers; I want - [AnalyticsIQ and FourthWall Media® Partner to Launch Hundreds of Unique Audience Segments for TV and Digital Targeting](https://analytics-iq.com/analyticsiq-and-fourthwall-media-partner-to-launch-hundreds-of-unique-audience-segments-for-tv-and-digital-targeting/) - Two innovative data leaders blend rich consumer insights, household level matching and TV viewership to help marketers reach spenders across multiple platforms ATLANTA, GA (Original Post via EINPresswire) -- AnalyticsIQ a leader in predictive consumer marketing data, and FourthWall Media®, the largest independent source of cable set-top box viewing and analytics data, announce today the - [Winning with Data Episode 5 - New Year, New Data!](https://analytics-iq.com/winning-with-data-episode-5-new-year-new-data/) - Chief Analytical Officer Gregg Weldon is BACK with the first episode of Winning with Data in 2019! It may be a new year, but AnalyticsIQ is sticking to our innovative ways by adding 7 brand new actionable variables to our consumer database PeopleCore. Check out the video below to learn more. https://youtu.be/FpEw9S9bdQw Don't worry, we've - [We're Amped Up for RampUp!](https://analytics-iq.com/were-amped-up-for-rampup/) - It’s that time of year again where us data-driven marketing minded folks gather at San Francisco’s Fairmont hotel for a few days packed with content, partners and possibilities. Yes, we’re talking about LiveRamp’s RampUp 2019, taking place February 25 and 26. Last year, we had a fantastic opportunity to participate in a session all about LiveRamp’s Data - [AnalyticsIQ and Spectrum Media Services Create Digital Audiences Targeting Affluent Consumers Viewing Specific Content](https://analytics-iq.com/analyticsiq-and-spectrum-media-services-create-digital-audiences-targeting-affluent-consumers-viewing-specific-content/) - Consumer affluence levels blended with online content consumption gives marketers the signal they need to ensure they’re reaching the best customers NEW YORK, NY AND ATLANTA, GA, February 13, 2019 – Predictive analytics and consumer marketing data creator, AnalyticsIQ, and Spectrum Media Services, the proprietary platform that identifies audiences based on the specific content they - [Winning with Data Episode 6 - 2019 Off to a Great Start!](https://analytics-iq.com/winning-with-data-episode-6-2019-off-to-a-great-start/) - We may only be a few months into 2019, but we are gearing up for our best year yet! In this episode of Winning with Data, our Chief Data Scientist Gregg Weldon outlines the brand new variables we created during the first quarter of 2019. Watch our quick video below to hear all the details - [Research Summary: Demystifying Auto Buyer Decision Process for Better Automotive Marketing](https://analytics-iq.com/research-report-demystifying-auto-buyer-decision-process-for-better-automotive-marketing/) - Conducted by the Cognitive Sciences Department, this research delves into the auto buyer decision process, from selecting a vehicle to choosing an insurance policy and the effects of inflation on vehicle purchases to help brands improve their automotive marketing and analytics results. Auto Buyer Decisions Are Based on Multiple Factors Auto brands, marketers, and data - [Big Data’s Big Impact: From Pandemic to Endemic Challenges In Healthcare](https://analytics-iq.com/big-data-analytics-in-healthcare-from-epidemic-to-endemic-challenges/) - Big data is a big topic for healthcare Big data analytics in healthcare is crucial for improving national health equity and promoting positive health outcomes. Both the standard medical data points (think medical research data, as well as patient-specific chart data) and lifestyle factors are important to unlock new use cases and opportunities. When merged, - [4 Ways Predictive Data Can Boost Fan Engagement](https://analytics-iq.com/4-ways-predictive-data-can-boost-fan-engagement/) - Sports brands face a unique challenge in today's digital age: how to stand out in a crowded market and deliver personalized experiences to fans who have an endless number of entertainment options. The answer? Predictive data. Predictive data offers insight into the behaviors, preferences, and likely future actions of fans, businesses, and communities. By leveraging - [Just Released: Video Gaming Behavior Research Report](https://analytics-iq.com/just-released-video-gaming-behavior-research-report/) - 50+ years ago, the only marketers that needed to be concerned with gamers were the ones employed by Atari or their hopeful competitors. Like advanced TV, the gaming industry has seen explosive growth and extreme consumer fragmentation. Gamers today have access to hundreds of thousands of games, accessible from a number of devices, both at - [Lotame Delivers Advertisers Access to AnalyticsIQ’s Predictive People-Based Audiences](https://analytics-iq.com/lotame-delivers-advertisers-access-to-analyticsiqs-predictive-people-based-audiences/) - Innovative data company joins Lotame’s esteemed group of third-party data providers ATLANTA, GA (Original Post via EINPresswire) -- Predictive analytics and marketing data innovator, AnalyticsIQ, is pleased to announce an official partnership with Lotame, the world's leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue - [Boathouse Capital Completes Growth Investment in Leading Marketing Data Company, AnalyticsIQ](https://analytics-iq.com/boathouse-capital-completes-growth-investment-in-leading-marketing-data-company-analyticsiq/) - ATLANTA, GA AND WAYNE, PA (Original Post August 21, 2019 via Boathouse Capital) - Boathouse Capital is pleased to announce that it has completed a growth investment in AnalyticsIQ, ("AIQ" or the "Company") a marketing data and predictive analytics innovator. The capital will be used to fuel future business growth and continued product innovation. Based - [AnalyticsIQ Chosen as Best Tech Work Culture Finalist in Timmy Awards](https://analytics-iq.com/analyticsiq-chosen-as-best-tech-work-culture-finalist-in-timmy-awards/) - Tech in Motion announces top local tech companies to work at, opens 2019 Timmys voting to the public ATLANTA, GA, September 11, 2019 - Tech in Motion selected AnalyticsIQ as a finalist for the Best Tech Work Culture category in the annual Timmy Awards, where the event series recognizes the top local workplaces for tech - [AnalyticsIQ Voted Best Tech Work Culture at the Timmy Awards](https://analytics-iq.com/analyticsiq-voted-best-tech-work-culture-at-the-timmy-awards/) - The 2019 Best Workplaces for Tech Professionals Announced Live By Tech in Motion Amid Celebration Atlanta (October 7, 2019) – Tech in Motion announced AnalyticsIQ as 2019 Best Tech Work Culture at the annual Timmy Awards ceremony, in front of hundreds of the local tech community. Tech in Motion revealed the results from public voting - [Winning with Data Episode 7 - Level Up Your Marketing!](https://analytics-iq.com/winning-with-data-episode-7-level-up-your-marketing/) - We are back with a new episode of Winning with Data! In this edition, our Chief Analytical Officer Gregg Weldon discusses all things video games and the brand-new variables we have created to help marketers match gamers with the appropriate offer. Our latest variable, which predicts an individual’s gaming platform preferences, was created to complement - [AnalyticsIQ Launches Targeted Marketing Audiences Tailored to CBD Advertisers](https://analytics-iq.com/analyticsiq-launches-targeted-marketing-audiences-tailored-to-cbd-advertisers/) - Leading data innovator is first company to roll out targeted audiences backed by cognitive psychology, to reach consumers interested in cannabidiol (CBD) items ATLANTA, GA (Original Post via EINPresswire) -- Predictive analytics and marketing data innovator, AnalyticsIQ , is proud to announce the launch of the company's innovative CBD marketing audiences. The audience segments are - [Understand CBD Users with our In-Depth Infographic](https://analytics-iq.com/understand-cbd-users-with-our-in-depth-infographic/) - The CBD industry is expected to generate over $22 billion by next year, which means it's not too late for marketers to explore this can’t-miss natural wellness movement! With 1 in 5 consumers already using CBD and nearly 70% of consumers considering using CBD products in the future, there is still unlimited potential within this - [Leading Healthcare Companies Announce COVID-19 Research Database](https://analytics-iq.com/leading-healthcare-companies-announce-covid-19-research-database/) - SAN FRANCISCO, CA (Original Post April 21, 2020 via PRNewsWire) --A consortium of leading healthcare companies today announced the launch of the COVID-19 Research Database, a secure repository of HIPAA-compliant, de-identified and limited patient-level data sets made available to public health and policy researchers to extract insights to help combat the COVID-19 pandemic. The database is - [Level Up Your Knowledge of Video Gamers with our GamerIQ Infographic](https://analytics-iq.com/level-up-your-knowledge-of-video-gamers-with-our-gameriq-infographic/) - Did you know that mobile-only video gamers spend over $8 billion annually? Or that both mobile- and PC-only gamers are likely to have the financial resources to donate to charity regularly? Whether you are looking to understand the ins and outs of who gamers are or wanting to better grasp how they interact in today’s - [AnalyticsIQ Consumer Data Assists in Study Identifying Inequality during COVID-19 Pandemic](https://analytics-iq.com/analyticsiq-consumer-data-assists-in-study-identifying-inequality-during-covid-19-pandemic/) - While many news sources have speculated that COVID-19 has affected minorities more severely than other groups, this study by Dr. Dustin French of Northwestern University, along with Andrew Chin and Pooja Kathail of Datavant, provides further evidence that COVID-19 disproportionately impacts African American, Hispanic, and low-income populations. Three separate data sources - mortality data, medical - [How Consumer Attitudes and Behaviors Have Been Affected by COVID-19](https://analytics-iq.com/how-consumer-attitudes-and-behaviors-have-been-affected-by-covid-19/) - With the ever-changing COVID-19 pandemic, consumers are unsurprisingly feeling a range of emotions, which is causing a shift in their marketplace behavior. Our team of data scientists and cognitive psychologists saw an opportunity to conduct research at the height of the pandemic in order to capture consumer attitudes and behaviors at that trying point in - [CBD Usage During the Pandemic: Which Consumer Groups Are Most Likely to Indulge](https://analytics-iq.com/cbd-usage-during-the-pandemic-which-consumer-groups-are-most-likely-to-indulge/) - With so much uncertainty in the world today – especially regarding COVID-19 and the global pandemic – it’s no wonder that consumers are reaching towards products and practices that might calm their nerves and ease any anxiety they may be facing. From journaling and meditating to drinking and eating, each of our Pandemic Personas have - [How the Events of 2020 May Affect Voter Turnout](https://analytics-iq.com/how-the-events-of-2020-may-affect-voter-turnout/) - As November 3rd quickly approaches, there is a question that begs to be answered: have the events of 2020 within the United States affected voting intentions of the American public? To answer this question, we turned to our proven research methodology driven by cognitive psychology in order to dive into the voter intent. More specifically, - [AnalyticsIQ Wins MarTech Breakthrough Award for “Best Predictive Analytics Solution”](https://analytics-iq.com/analyticsiq-wins-martech-breakthrough-award-for-best-predictive-analytics-solution/) - The team at AnalyticsIQ is so pumped to announce that we were recently awarded the title of “Best Predictive Analytics Solution” in 2020 by MarTech Breakthrough! This third annual awards program showcases ‘technologies and companies that drive innovation and exemplify the best in marketing technology solutions across the globe’. With over 2,750 nominations from 15 - [AnalyticsIQ Joins Datarade to Bring Consumer Marketing Intelligence to the Global Data Marketplace](https://analytics-iq.com/analyticsiq-joins-datarade-to-bring-consumer-marketing-intelligence-to-the-global-data-marketplace/) - Atlanta, Georgia, USA / Berlin, Germany, October 8, 2020 - Consumer marketing data provider AnalyticsIQ has joined Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to AnalyticsIQ’s data products. AnalyticsIQ is the first data company to - [AnalyticsIQ Joins Narrative's Data Streaming Platform to Transparently and Confidently Connect Data Users with a 360-degree View of Individuals](https://analytics-iq.com/analyticsiq-joins-narratives-data-streaming-platform-to-transparently-and-confidently-connect-data-users-with-a-360-degree-view-of-individuals/) - B2B and B2C marketing and sales teams gain insights into individuals from a consumer and professional viewpoint via the Narrative Data Streaming Platform. Narrative, the enterprise data streaming company, today announced a new partnership with AnalyticsIQ, enabling B2B and B2C marketing and sales teams to access AnalyticsIQ's 360-degree view of an individual – both as a - [AnalyticsIQ Launches new Data for Good Initiative for Higher Education](https://analytics-iq.com/analyticsiq-launches-new-data-for-good-initiative-for-higher-education/) - Using Data for Good, and giving back to the community has been a consistent priority for AnalyticsIQ since day one. Most recently, we have been proud to donate the use of our data to a COVID-19 Research Database. Furthering our initiatives to help grow the future of data science, we are excited to launch our - [How Green Marketing Can Connect Brands with the True Champions of Their Cause](https://analytics-iq.com/how-sustainable-brands-can-connect-with-the-true-champions-of-their-cause/) - Green marketing and eco-friendly brands face a unique challenge that not many industries encounter – the majority of consumers believe they are more environmentally-conscious than other consumers and actually overestimate their level of “personal environmental engagement”. But doesn’t that sound like every marketer’s dream? Why is this a unique challenge?Think about it. Consumers don’t overestimate - [AnalyticsIQ Data Leveraged in Research Examining Correlation Between Demography, Medical Conditions, and COVID-19 Patient Outcomes](https://analytics-iq.com/analyticsiq-data-leveraged-in-research-examining-correlation-between-demography-medical-conditions-and-covid-19-patient-outcomes/) - In the relentless fight against COVID-19, the use of reliable data and scalable data science practices has made a huge difference in the advancement of our understanding of the virus, how it affects certain populations, and how to combat it. To that end, AnalyticsIQ is proud that our data was leveraged in research conducted by - [Meet the Next Generation of TV Watchers Who are Changing the Game](https://analytics-iq.com/meet-the-next-generation-of-tv-watchers-who-are-changing-the-game/) - Gone are the days of TV guides and appointment television. The latest generation of TV watchers has ushered in a new age of viewership – not only in terms of what they view but how they view and consume TV content. From countless streaming platforms like Netflix or Hulu to multiple device options like Roku - [Meet the Pandemic Traveler](https://analytics-iq.com/meet-the-pandemic-traveler/) - Not many aspects of life were affected by COVID-19 quite like traveling and the travel industry. Whether it be due to caution or due to legal restrictions, many of us cancelled or postponed travel plans at some point during the pandemic. However, some individuals 'carried on with the carry-ons' and didn’t let COVID-19 halt their - [It’s Time to Get to Know the Modern Back-to-School Shopper](https://analytics-iq.com/its-time-to-get-to-know-the-modern-back-to-school-shopper/) - Did you know that Back-to-School Shoppers spend big on entertainment and experiences? Or that they are likely to respond well to ads on Instagram, Twitch and TikTok? Not only that, but they are also more likely to shop at Target rather than Walmart! With the 2021-2022 school year right around the corner, get to know - [Busted! 5 B2B Marketing Myths that are Holding You Back](https://analytics-iq.com/busted-5-b2b-marketing-myths-that-are-holding-you-back/) - From the outside looking in, the world of B2B can seem dry and impersonal…especially when compared to B2C marketing. Fortunately, our new B2B Marketing Myths eBook details the five most common myths and misconceptions surrounding B2B and how to revamp your approach in order to connect with the people you’re selling to. After all, businesses don’t make decisions – - [Join us at InsureTech Connect!](https://analytics-iq.com/join-us-at-insuretech-connect/) - After a long and weird 18 months, we are excited to hit the open road again! Our team members Mike Hattub, Curtis Marshall, and Brandon Smith will be attending InsureTech Connect in Las Vegas from October 4-6th! Will you be there? ITC Vegas is the world's largest insurtech event - bringing together today's insurance leaders, - [AnalyticsIQ is Proud to Contribute Data to Hack4EquityGA’s Hackathon to Combat Maternal Health Disparities](https://analytics-iq.com/analyticsiq-is-proud-to-contribute-data-to-hack4equitygas-hackathon-to-combat-maternal-health-disparities/) - Did you know that the United States has the highest maternal mortality rate in the developed world with approximately 700 women dying every year from pregnancy- or childbirth-related complications? In fact,​​​​​ AnalyticsIQ's​​ home state of Georgia has the second-highest mortality rate in the country, and African American women are disproportionately impacted as they are 3-4x - [Why Communication Channel Preference is Important](https://analytics-iq.com/why-channel-preference-is-important/) - How well do you know your customers and prospects? If you don’t know their communication preferences, you are failing in your marketing efforts. - [Hispanic Heritage Month Through the Lens of Health Disparities In the U.S.](https://analytics-iq.com/hispanic-heritage-month-through-the-lens-of-health-equity/) - While honoring the contributions, achievements, vibrance, and brilliance of the Latino/Latinx community as Hispanic Heritage Month draws to a close, I couldn’t stop thinking about the importance of understanding and improving the long-standing social and economic inequities and disparities impacting the health and wellness of the second largest population in the U.S. Despite being the - [We'll See You At Beet Retreat 2021!](https://analytics-iq.com/well-see-you-at-beet-retreat-2021/) - The Beet Retreat 2021 - sponsored by Freewheel, Iris.TV, Samba TV, TransUnion, and Warner Music Group - is the media and digital video industry’s “most talked about gathering of high-level media executives”, and we’re so excited that our Head of Advanced TV Allison Branton will be a participant in this year’s event! From November 17 - [Join us at DIGIN 2021](https://analytics-iq.com/join-us-at-digin-2021/) - Digital insurance is more than just a buzzword – the transformation for this legacy industry is real. In fact, 66% of insurance executives report the digital transformation is accelerating for their organization. That’s why we’re excited to be attending the flagship event for digital insurance. Our Curtis Marshall and Brandon Smith will be at DIGIN - [How Can Email Marketing Fuel Your Overall Inbound Strategy? An Email Channel Preference Overview](https://analytics-iq.com/understanding-email-channel-preference/) - Like life, using email as a marketing channel has its positives and negatives. The key is to understand what works with your customers who prefer email. - [How Marketers Can Win the Super Bowl with the Right Data on Their Team](https://analytics-iq.com/how-marketers-can-win-the-super-bowl-with-the-right-data-on-their-team/) - The Super Bowl is not just a football game – it is a cultural event viewed around the world. From the commercials to the halftime show to the actual game, there truly is something for everyone when it comes to Super Bowl advertising, so it is no surprise that millions of individuals tune in every - [We’re Hitting the Road in March! Join Us at CDAO & InsurTech NY](https://analytics-iq.com/were-hitting-the-road-in-march-join-us-at-cdao-insurtech-ny/) - Are you as over virtual events as we are? We’re so excited to have the team hitting the road again in March to connect with industry experts and talk the latest innovations and data-driven strategy. Our Curtis Marshall and Brandon Smith will both be at the 7th edition of the Chief Data & Analytics Officers Financial - [How Insurance Brands Can Innovate with Scalable, Predictive Data](https://analytics-iq.com/how-insurance-brands-can-innovate-with-scalable-predictive-data/) - Consumer expectations have continued to shift further towards seamless, digital experiences, forcing brands across industries to adapt and innovate – especially over the last couple of years. Even traditional industries like insurance whose necessity allows innovation to fall by the wayside are feeling the pressure. However, without the right insight into the wants and needs - [Join Christine & Anna at HIMSS22!](https://analytics-iq.com/join-christine-anna-at-himss22/) - Are you headed to Orlando for the HIMSS22? Our very own Anna Brantley and Christine Boley will be in the sunshine state from March 14-18 to attend the conference and connect with experts from all across the healthcare industry. The HIMSS Global Health Conference & Exhibition is the can’t-miss healthcare event of the year, where professionals - [How Data is the Missing Piece in Solving Health Equity Issues & Struggles](https://analytics-iq.com/how-data-is-the-missing-piece-in-solving-health-equity-struggles/) - With well-being and literal lives on the line, the medical industry uses every tool and innovative technology possible to improve outcomes in healthcare for their patient populations. Transitioning towards a “data-driven approach” has become the new and improved strategy for many health organizations. Gathering and processing this information raises possible health equity issues among the - [We’ll See You At Reuters Events: Insurance AI and Innovative Tech USA & the Digital Insurance Summit](https://analytics-iq.com/well-see-you-at-reuters-events-insurance-ai-and-innovative-tech-usa-the-digital-insurance-summit/) - Our Curtis Marshall and Brandon Smith will be on the road again this month attending Reuters Events: Insurance AI and Innovative Tech USA and the Digital Insurance Summit. We’re so excited to see you there to learn, discuss, and share ways insurance carriers are innovating in 2022 and beyond. Brandon and Curtis will be in - [How You Can Empower the Next Generation of Data Science Leaders in Less than 60 Seconds](https://analytics-iq.com/how-you-can-empower-the-next-generation-of-data-science-leaders-in-less-than-60-seconds/) - It’s April, which means the season of celebrating “Dads and Grads” is in full swing. So what better time to announce the launch of our University Partner Program nomination period? What is it? Our University Partner Program gives data science students, professors and programs access to $100,000 worth of AnalyticsIQ data for hands-on classroom usage. - [Just Released: Research Report - Cable & TV Streaming Trends](https://analytics-iq.com/just-released-research-report-cable-tv-streaming-trends/) - AnalyticsIQ has always found value in closely monitoring changes in consumer behavior over time. This is especially true when those changes pertain to media consumption or purchase behavior. Our cognitive science team has the privilege of asking the questions that marketers and data scientists wish they could ask, as part of our day to day - [Midterms 2022: A data-driven battleground](https://analytics-iq.com/midterms-2022-a-data-driven-battleground/) - The countdown is on! The 2022 midterm elections will be here before we know it. In the upcoming months, communications and campaign managers across the country will be pulling out all the stops to ensure their candidate or cause reigns supreme at the polls. One of the tools that is being applied this season is - [An Open Letter to Marketers and Data Scientists Struggling to Keep Up with Customer Behaviors from Scarlett Shipp](https://analytics-iq.com/an-open-letter-to-marketers-and-data-scientists-struggling-to-keep-up-with-customer-behaviors-from-scarlett-shipp/) - Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming services.) We’re living and working in new places. (Nearly 7 in 10 workers are doing jobs - [Political Marketing: 24 Stats That Show How Different Voters Are, Even After the Polls Have Closed](https://analytics-iq.com/24-political-marketing-statistics-that-show-how-voters-are/) - The political landscape is susceptible to constant change, and constant shifts in public opinion as a reaction to social issues, politicians' actions, and current events. As a result, both political and non-political marketers have to continuously adapt their strategies to ensure they connect with their desired audience. At the same time, voters' opinions are influenced - [Gen Z Financial Habits: 18 Stats Show How Digital Natives Approach Their Finances Differently](https://analytics-iq.com/18-statistics-on-gen-z-financial-habits/) - Gen Z is the first truly digital and social media native generation. Born between 1996 and 2012, they have built a relationship with technology from the beginning, integrating it into their lives from early childhood. Their approach to day-to-day activities and their relationships with peers and their surroundings can differ considerably from the previous generations, and Gen Zs' financial habits aren't exempt from those differences. As financial services have largely gone online, behavioral shifts to self-service, digital banking, and automation have changed the landscape dramatically in the last 10+ years. In this article, we will share 18 stats powered by AnalyticsIQ that will help you have a deeper understanding of Gen Z characteristics around money management in a digitized world. - [B2B2C Linkage: How Identity Data is Key to Knowing the Small Company Before It Becomes a Big Brand](https://analytics-iq.com/b2b2c-linkage-how-identity-data-is-key-to-reach-small-businesses/) - Recently, we announced the official launch of Connection+, our best-in-class B2B2C linkage solution. What exactly is B2B2C linkage data? For AnalyticsIQ, we’ve brought together the power of our two robust databases, PeopleCore and BusinessCore, to help B2B brands identify and better understand their customers and prospects. So why is it so important for B2B companies to - [Personal and Professional Audience Data: How to build a complete profile of your consumers](https://analytics-iq.com/personal-and-professional-audience-data-how-to-build-a-complete-profile-of-your-consumers/) - This is a guest post contributed by the leading data commerce platform, Narrative I/O. - [Getting to Know Donors: 33 Charitable Giving Statistics That Tell Us More About Those Who Support Organizations They Believe in](https://analytics-iq.com/33-charitable-giving-statistics-to-understand-donor-profiles/) - If you are part of a non-profit, you've likely heard the adage "Make it personal!" a gazillion times. Why then are so many organizations still heavily underfunded when it comes to data? There must be a missing link, right? Creating a personalized engagement must start with understanding the person. Organizations need to work from lifelike - [Special Research Report: Santa is a Data Scientist. And We’ve Got Proof.](https://analytics-iq.com/special-research-report-santa-is-a-data-scientist/) - Santa Claus can be found in cultures throughout the world, based on legends and real historical figures. Though some choose to not even believe he exists, to many, Santa is a figure of goodwill and the personification of Christmas cheer. His presence has frequently been traced back to a monk named St. Nicholas, born in - [Fireside Chat with ChatGPT Part 1: What does the hottest new chatbot have to say on the topic of data science for insurance?](https://analytics-iq.com/what-does-chatgpt-have-to-say-about-data-science-in-insurance/) - A few days ago, the data science community became obsessed with the hottest new toy of the season - ChatGPT. We decided to become better acquainted with the large language model taking over everyone’s news feed. A casual sit down over tapas felt like the appropriate venue to discuss topics from insurance to script-writing to - [Happy New Year 2023 From Our CEO, Dave Kelly](https://analytics-iq.com/happy-new-year-2023-from-our-ceo-dave-kelly/) - Dear AnalyticsIQ Clients and Friends: We at AnalyticsIQ hope that the dawning of the New Year finds you well and in good health. It is hard to believe that it is 2023! The year 2022 was not without its challenges. We are thankful that our immediate employee-family survived the pandemic intact, while we honor and - [Millennial Consumer Behavior: 20 Stats To Understand How Gen Y Approaches Personal Finance And Insurance](https://analytics-iq.com/20-millennial-consumer-behavior-and-financial-statistics/) - Millennials are, without a doubt, a complex generation. Born between 1980 - 1996, they represent a mix of the old and the new. They are the first generation growing up with the internet and, later in life, smartphones and social media. To understand Millennial consumer behavior, keep in mind they have grown up carrying the - [We’ll See You In San Francisco for RampUp 2023!](https://analytics-iq.com/rampup-2023/) - Get ready San Francisco, the AnalyticsIQ team is hitting the road! This February our team is headed out to sunny California for LiveRamp’s RampUp 2023. Our own Anna Brantly, Margo Hock, and Mike Hattub are all making their way out west from February 28th to March 1st to attend one of our favorite events of the - [23 Home & Renters Insurance Consumer Stats: The Differences Amongst Those Proactively Protecting Their Homes](https://analytics-iq.com/23-home-insurance-consumers-statistics/) - Get an insider's view of homeowners choosing to guard what's likely to be their most valuable material asset: their homes. The following home insurance consumer statistics paint a picture of the homelife, finances, professional profile - and more - of those protecting their homes from unforeseen events. We also examine consumers proactively protecting their assets - [The High Cost of Bad Data: Top Data Quality Issues That Are Costing You Growth… and Customers!](https://analytics-iq.com/the-high-cost-of-bad-data-and-data-quality-issues/) - “We are completely fine losing $9.7M a year thanks to poor quality data.” said no one, EVER. But yes, you read that number right. According to Gartner, businesses lose $9.7 million annually due to poor quality data on average. In other words, the high cost of bad data is large enough to potentially cripple a - [A Source of Innovation: B2B2C Data Helps Insurance Companies Connect with More SMBs.](https://analytics-iq.com/b2b2c-data-helps-insurance-companies-connect-with-more-smbs/) - Small to medium-sized businesses are crucial but challenging. In this article, we explain why insurance companies must use proper data to fully serve those small and micro businesses looking to work with them. Underwriting is a necessary process for all insurance companies. However, without the proper data, small and medium businesses have difficulty even reaching - [“You Are What You Drive”: 23 Car Ownership Stats That Compare US Drivers’ Behaviors (When Not Behind the Wheel)](https://analytics-iq.com/23-car-ownership-statistics-that-show-us-drivers-consumer-behavior/) - Cars play a large role in the projection of a driver's identity, and can say a lot about their owners, even when they're not behind the wheel. At AnalyticsIQ, we've performed in-depth research on car owners behavior to understand how it is linked to the vehicles they drive. Below are 23 of the predicted statistics - [Does Your Relationship Status Impact Your Health? These 17 Insights on Health & Wellness Say YES](https://analytics-iq.com/17-insights-on-relationships-and-health-insurance/) - Did you know married couples are 21% more likely to go to the dentist regularly? That divorcees meditate more than their married counterparts, and singles are more likely to get Marketplace health insurance? At AnalyticsIQ, we’ve powered the creation of statistics and insights that show the crossover between relationships and healthcare – and how both influence - [Ushering in the Protected Data Age: The Evolution of PII Protection](https://analytics-iq.com/ushering-in-the-protected-data-age-the-evolution-of-pii-protection/) - This is a guest post contributed by privacy-enhancing technology innovator Karlsgate. Changing the way privacy is managed begins with understanding the different ways in which data has historically been protected. From encryption and hashing to the more recent introduction of data clean rooms, the many options for securing data all provide protection in some capacity. - [AnalyticsIQ Named Top 100 Small to Mid-Sized Business in the US](https://analytics-iq.com/analyticsiq-named-top-100-small-to-mid-sized-business-in-the-us/) - As businesses continue to navigate the ever-changing landscape of the modern consumer and economy, it's more important than ever to recognize those who have demonstrated exceptional growth and innovation in the face of uncertainty. That's why we're thrilled to announce that AnalyticsIQ has been named to The Best of Small Business Awards SB100 list of - [21 Health Insurance Consumer Stats That Describe How Unique Audiences Approach Health, Dental & Vision Coverage](https://analytics-iq.com/health-insurance-consumer-stats-dental-and-vision-coverage/) - It’s not an understatement to say that anyone’s health coverage in the United States can make or break lives. From this standpoint, health insurance consumer behavior data becomes a pillar from which to make reliable, data-based decisions that weigh in all aspects of an audience. This set of 21 insights and predicted stats, powered by - [AnalyticsIQ is Hitting the Highway to Health](https://analytics-iq.com/analyticsiq-is-hitting-the-highway-to-health/) - Staying up to date in the ever-evolving world of digital healthcare and healthcare technology is one thing we pride ourselves on here at AnalyticsIQ, which is why we are excited to hit the road this spring and head out around the country to attend some of the industry's keystone events. From Chicago down to Nashville, - [AnalyticsIQ Welcomes Vice President of Product Management, Brook Hoy!](https://analytics-iq.com/analyticsiq-welcomes-vice-president-of-product-management-brook-hoy/) - AnalyticsIQ is pleased to announce the recent addition of Brook Hoy to our fast-growing team! Brook is going to be bringing his expertise in product management and development to the organization as our Vice President of Product Management. Let's meet Brook! Background Brook earned his undergraduate degree in criminal justice and political science at the - [Leveraging Predictive Audience Insights to Boost Data-Driven TV Advertising](https://analytics-iq.com/leveraging-audience-insights-to-boost-data-driven-tv-advertising/) - For data-driven advertisers, understanding unique audience TV viewership habits and behaviors presents an opportunity to significantly improve marketing results. With the upfronts taking place right now, we thought it would be fun to explore some intriguing TV viewership insights across three unique audiences – different generations, live sports fans, and frequent streamers – and discuss - [Scarlett Shipp Named One of the Top Women in Media & Ad Tech!](https://analytics-iq.com/scarlett-shipp-named-one-of-the-top-women-in-media-ad-tech/) - We are beyond thrilled that President & Chief Operating Officer Scarlett Shipp has been named one of AdMosters and AdExchanger’s 2023 Top Women in Media and Ad Tech! The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media - [Changing the game on fan engagement: 22 stats that help you understand fans better](https://analytics-iq.com/22-sports-fan-stats-to-drive-fan-engagement/) - Fan engagement strategies are adapting to connect with a new kind of fan. With more entertainment choices than ever before, the sports industry, including clubs and organizations, must turn to data to uncover a competitive edge. This is true whether the goal is to drive season ticket sales, group outings, or even premium seating through - [A Midyear Update from Chief Revenue Officer, Anna Brantley](https://analytics-iq.com/a-midyear-update-from-chief-revenue-officer-anna-brantley/) - Dear Friends and Partners, I don’t know about you, but I can’t believe we are nearing the midway point of this year – anybody else still reminding themselves to write 2023? No matter where you may be in your mental calendar, I have always felt the halfway point of the year is a great time - [Embedded Insurance: Increasing Purchase Rates with Data-Driven Personalization](https://analytics-iq.com/embedded-insurance-increasing-purchase-rates-with-data-personalization/) - Consumers and companies alike are buried in mountains of data every day. As a result, employing sophisticated data analytics to target in-market buyers at the right time is key. This is true not only for large purchases but is becoming common practice on a smaller scale as well. Embedded insurance is an innovative technique taking - [AnalyticsIQ’s Top 5 Takeaways from Cannes 2023](https://analytics-iq.com/top-five-takeaways-from-cannes-2023/) - This year, AnalyticsIQ's Margo Hock and Kevin Dean embarked our company's inaugural voyage to the south of France for Cannes 2023 to meet up with fellow advertising, marketing, and technology leaders for a unique combination of leading-edge conversations set against the backdrop of sand, sun, and sailboat (okay, more like yachts but that didn’t fit - [Tackling Treatment & Medication Nonadherence: Why It Matters for Healthcare & Pharma Providers](https://analytics-iq.com/tackling-treatment-medication-nonadherence-why-it-matters-for-healthcare-pharma-providers/) - Treatment adherence can be the difference between success or failure for many initiatives within the healthcare and pharma community. Unfortunately, it is estimated that adherence for chronic conditions is only achieved 50% of the time. Obviously, that number should be keeping us up at night. But how can we collectively combat treatment and medication nonadherence - [AnalyticsIQ's Top 5 Takeaways From Healthcare Team's Roadshow](https://analytics-iq.com/analyticsiqs-top-5-takeaways-from-healthcare-teams-roadshow/) - Our health team – made up of Christine Lee, Michelle Reed, and Shishi Feng – recently hit the road to attend some of the top industry events of the year including the Datavant Health Summit, Becker's Health IT + Digital Health + RCM Meeting, and HTLH. While the travel schedule was hectic, the insights and - [Unwrapping the Secret Life of Kris Kringle - The Data Scientist](https://analytics-iq.com/unwrapping-the-secret-life-of-kris-kringle-the-data-scientist/) - Last year, AnalyticsIQ boldly unveiled groundbreaking research that delved into one of the most enigmatic figures in society – none other than Santa Claus himself. Our claim? Santa, otherwise known as Kris Kringle, is a data scientist. Brimming with confidence in our findings, we shared our research with the world, only to shift our focus - [What’s Hot & What’s Not: Top Data-Driven Marketing Predictions for 2024](https://analytics-iq.com/data-driven-marketing-predictions-for-2024/) - Marketing practices continue to change, seemingly at a faster pace every year. For brands to remain customer-centric, competent, and relevant, they must adapt. As 2023 comes to a close, this an ideal time for marketers to reflect on the past, learn from the highs and lows, and strategize for the year ahead. So, to help - [Fireside Chat with AnalyticsIQ University Partner, Belmont Data Collaborative](https://analytics-iq.com/fireside-chat-with-analyticsiq-university-partner-belmont-data-collaborative/) - Using Data for Good has been a consistent priority for AnalyticsIQ since day one. We have proudly donated our data free of charge to several leading colleges and universities across the country for educational use in the classroom as part of our University Partner Program. We recently caught up with university partner, Belmont University, and - [Predictive Consumer Spend Data: A Treasure Trove for Marketers](https://analytics-iq.com/marketers-uncover-the-power-of-consumer-spend-data/) - As a marketer, you are always on the lookout for ways to gain insights into consumer behavior to tailor your marketing strategies. Understanding consumer spending patterns is one such way that can give you a competitive edge in targeting your audience more effectively. In this blog, we will dive deep into predictive consumer spend data - [Harnessing the Power of Consumer Marketing Data: Key Tips](https://analytics-iq.com/harnessing-consumer-marketing-data-key-tips/) - In today's market, data is king. Knowing how to leverage consumer marketing data can help businesses better understand their target audience and create more effective marketing campaigns. But where do you start? In this post, we will cover the basics you need to know about consumer marketing data - from defining it to understanding its - [Agency Boosts Client Performance by 2.3X with Custom Audience Targeting](https://analytics-iq.com/custom-audience-targeting-boosts-agency-performance/) - Learn how AnalyticsIQ used custom audience targeting to help an agency accelerate its client performance by more than double and succeed in the market. - [Consumer Travel Trends: Here’s Everything You Need to Know from Our Latest Research](https://analytics-iq.com/consumer-travel-trends/) - The past few years have been a whirlwind for the travel industry, marked by unprecedented challenges, new travel trends, and a remarkable journey towards recovery and transformation. Yet, the human spirit's desire to explore could only be contained for so long, and 2024 is shaping up to be a great year for travel. To better - [AnalyticsIQ's Top 5 Takeaways from Cannes 2024](https://analytics-iq.com/analyticsiqs-top-5-takeaways-from-cannes-2024/) - This year, our Chief Revenue Officer Anna Brantley and VP of Partnerships Margo Hock made their way across the pond to attend the Cannes Lions International Festival Creativity. During this weeklong event set in the beautiful French Riviera, Anna and Margo had the opportunity to engage with the best and brightest in AdTech, learn about - [Let's Map Your Oracle Advertising Audiences to Direct Replacements](https://analytics-iq.com/map-your-oracle-audiences/) - Dear Oracle Advertising Users, We understand the unexpected shutdown of Oracle Advertising comes as a shock and brings uncertainty that needs to be addressed. We know how integral accessing high-quality audiences via Oracle Advertising was to the success of your digital marketing campaigns, so as a valued, tier-1 partner and contributing data provider to Oracle’s - [Artificial Intelligence Usage & Perceptions](https://analytics-iq.com/artificial-intelligence-usage-perception/) - Remember when Artificial Intelligence usage was just a fantastical sci-fi dream we expected to only see in movies? Well, fast forward to today, and AI is not just science fiction—it is an integral part of our daily lives! From binge-watching personalized recommendations on Netflix to asking Siri about the weather, AI has not only become - [Movie Theater Trends & Behavior](https://analytics-iq.com/movie-theater-trends-and-behavior/) - Movie theater trends are constantly evolving as movies have been a popular form of entertainment in the United States since the late 19th century. Now, in the modern era with technology advancing more quickly than ever before, movie theaters have drastically changed--and with them, so too has the way we consumers go to and experience - [TV Streaming Trends & Behaviors](https://analytics-iq.com/tv-streaming-trends-behaviors/) - In the age of on-demand television and an ever-growing list of streaming service providers like Netflix, Hulu, and Disney+, marketers and brands are “tuning in” to TV streaming trends and the way consumers watch and engage with television more than ever. Streaming services have officially taken the center stage and fundamentally altered the way consumers - [Podcast Advertising: A Goldmine for Modern Marketers](https://analytics-iq.com/podcast-advertising-a-goldmine-for-modern-marketers/) - In this blog, we dive into why podcast advertising is an untapped goldmine for modern marketers and how predictive consumer data can help you capitalize. - [Top 5 Trends & Takeaways from CES 2025: Innovations in AdTech & Consumer Data](https://analytics-iq.com/top-5-takeaways-from-ces-2025/) - Check out the AnalyticsIQ team's key takeaways and trends from CES 2025 - from data and AI to privacy and HCP engagement, and more! - [5 Key Themes from IAB ALM 25](https://analytics-iq.com/5-key-themes-from-iab-alm-25/) - Our team recently attended the Interactive Advertising Bureau’s Annual Leadership Meeting (IAB ALM)! Check out the five key themes from this year’s meeting. - [Retail Media Networks and the Power of Third-Party Data](https://analytics-iq.com/retail-media-networks-and-the-power-of-third-party-data/) - Retail Media Networks need data that provides a more complete picture of their audiences. Third-party data can help do exactly that with five key advantages. - [ViVE 2025 Recap: 5 Key Themes Shaping the Future of Healthcare](https://analytics-iq.com/vive-2025-recap-5-key-themes-shaping-the-future-of-healthcare/) - ViVE 2025 was an exciting opportunity to see how data-driven healthcare is evolving. Check out the five standout topics that dominated discussions at ViVE! - [RampUp 2025 Recap: 5 Accelerating Trends in AdTech, AI & Data Collaboration](https://analytics-iq.com/rampup-2025-recap/) - Here are the five biggest takeaways from RampUp 2025—and how they impact data providers, marketers, and advertisers alike. - [Why AI in Marketing Isn’t Enough: The Human Touch in Predictive Data](https://analytics-iq.com/why-ai-in-marketing-isnt-enough/) - AI in marketing has the potential to transform the way we understand consumers and personalize at scale, but human intelligence is key in marketing strategies ## Pages - [Home](https://analytics-iq.com/) - AnalyticsIQ fuels better marketing outcomes by blending cognitive psychology with data science to create high-quality people-based marketing data. - [Privacy Policy](https://analytics-iq.com/privacy-policy/) - View AnalyticsIQ's complete privacy policy here. - [AnalyticsIQ Privacy Policy for Data Products](https://analytics-iq.com/privacy-policy-for-data-products/) - View AnalyticsIQ's complete privacy policy here. - [Report a Concern](https://analytics-iq.com/report-a-concern/) - At AnalyticsIQ, we are guided by our company values. These values are the foundation of how we conduct ourselves and interact with each other, our clients, members, suppliers, shareholders and other stakeholders. The Company is committed to ensuring corporate compliance and promoting ethical corporate culture by observing the highest standards of fair dealing, honesty and - [Opt-Out Statistics](https://analytics-iq.com/opt-out-statistics/) - [et_pb_section fb_built=”1″ admin_label=”Heading” _builder_version=”4.18.0″ _module_preset=”default” background_image=”https://analytics-iq.com/wp-content/uploads/stat-banner.png” custom_margin=”20px||20px||true|false” custom_css_main_element=”min-height: 400px;||display: flex;||align-items: center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”||||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”#4E3072″ header_font_size=”70px” width=”45%” max_width=”100%” global_colors_info=”{}”]Opt-Out Statistics[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Statistics” _builder_version=”4.18.0″ _module_preset=”default” custom_css_main_element=”background-size: initial;||background-position: right 0px bottom 0px;||background-image: url(https://analytics-iq.com/wp-content/uploads/bottom1.png)!important;||background-repeat: no-repeat;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”background-image: none !important;” custom_css_main_element_tablet=”background-size: initial;||background-position: right 0px bottom 0px;||background-image: url(https://analytics-iq.com/wp-content/uploads/bottom1.png)!important;||background-repeat: no-repeat;”][et_pb_row _builder_version=”4.18.0″ - [Contact Form Submitted](https://analytics-iq.com/contact-form-submitted/) - Thank you for your message. Just a heads up, AnalyticsIQ is now providing high-quality people-based data solutions - with even more capabilities - as Alliant! But don't worry - we will be reaching out to you shortly at the email address you provided. - [Form Submitted](https://analytics-iq.com/form-submitted-leadpages/) - Thank you for your interest. Just a heads up, AnalyticsIQ is now providing high-quality people-based data solutions - with even more capabilities - as Alliant! But don't worry - we will be reaching out to you shortly at the email address you provided. - [Who We Help - Health](https://analytics-iq.com/who-we-help-health/) - [et_pb_section fb_built=”1″ module_class=”small_inner_banner” _builder_version=”4.16″ background_image=”https://analytics-iq.com/wp-content/uploads/header-health.jpeg” min_height=”400px” min_height_tablet=”350px” min_height_phone=”200px” min_height_last_edited=”on|phone” custom_css_main_element=”display:flex;||align-items:center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Heading” _builder_version=”4.22.1″ _module_preset=”default” header_text_color=”#4E3072″ header_font_size=”70px” custom_margin=”||-10px||false|false” header_font_size_tablet=”52px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]Healthcare[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#4E3072″ header_text_color=”#4E3072″ header_2_text_color=”#1D263A” header_2_font_size=”22px” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|phone” hover_enabled=”0″ header_2_font_size_tablet=”20px” header_2_font_size_phone=”17px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]Use Data & Analytics to Improve Outcomes for All[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section - 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[Who We Help - Travel](https://analytics-iq.com/who-we-help-travel/) - [et_pb_section fb_built=”1″ module_class=”small_inner_banner” _builder_version=”4.17.4″ background_image=”https://analytics-iq.com/wp-content/uploads/travel_header_image-scaled.jpg” min_height=”400px” min_height_tablet=”350px” min_height_phone=”200px” min_height_last_edited=”on|phone” custom_css_main_element=”display:flex;||align-items:center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Heading” _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#4E3072″ header_text_color=”#4E3072″ header_font_size=”70px” header_2_text_color=”#FFFFFF” custom_margin=”||-10px||false|false” header_font_size_tablet=”52px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]Travel[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#4E3072″ header_text_color=”#4E3072″ header_2_text_color=”#4E3072″ header_2_font_size=”22px” background_layout=”dark” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|phone” header_2_font_size_tablet=”20px” header_2_font_size_phone=”17px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]Become Your Customers’ Go-To Travel Companion[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” - [Who We Help - Retail](https://analytics-iq.com/who-we-help-retail/) - [et_pb_section fb_built=”1″ module_class=”small_inner_banner” _builder_version=”4.16″ background_image=”https://analytics-iq.com/wp-content/uploads/retail-header-2.jpg” min_height=”400px” min_height_tablet=”350px” min_height_phone=”200px” min_height_last_edited=”on|phone” custom_css_main_element=”display:flex;||align-items:center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Heading” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”70px” custom_margin=”||-10px||false|false” header_font_size_tablet=”52px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]Retailers[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.16″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”22px” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|phone” header_2_font_size_tablet=”20px” header_2_font_size_phone=”17px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]Target Your Ideal Shopper Across Channels[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_class=”top_content” _builder_version=”4.16″ _module_preset=”default” custom_padding=”100px||100px||false|false” custom_padding_tablet=”60px||0px||false|false” - [Who We Help - Non-Profits](https://analytics-iq.com/who-we-help-non-profits/) - [et_pb_section fb_built=”1″ module_class=”small_inner_banner” _builder_version=”4.16″ background_image=”https://analytics-iq.com/wp-content/uploads/header-non-profit-1.jpg” min_height=”400px” min_height_tablet=”350px” min_height_phone=”200px” min_height_last_edited=”on|phone” custom_css_main_element=”display:flex;||align-items:center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Heading” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”70px” custom_margin=”||-10px||false|false” header_font_size_tablet=”52px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]Non-Profits[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.16″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”22px” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|phone” header_2_font_size_tablet=”20px” header_2_font_size_phone=”17px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]Changing the World isn’t Business as Usual[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_class=”top_content” _builder_version=”4.16″ _module_preset=”default” custom_padding=”100px||100px||false|false” - [Who We Help - Media](https://analytics-iq.com/who-we-help-media/) - [et_pb_section fb_built=”1″ module_class=”small_inner_banner” _builder_version=”4.16″ background_image=”https://analytics-iq.com/wp-content/uploads/header-media-scaled.jpg” min_height=”400px” min_height_tablet=”350px” min_height_phone=”200px” min_height_last_edited=”on|phone” custom_css_main_element=”display:flex;||align-items:center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Heading” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”70px” custom_margin=”||-10px||false|false” hover_enabled=”0″ header_font_size_tablet=”52px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]Data-Driven Media[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.16″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”22px” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|phone” header_2_font_size_tablet=”20px” header_2_font_size_phone=”17px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]Drive Your Data-Driven Ad Business Forward[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_class=”top_content” _builder_version=”4.16″ - [Who We Help - Insurance](https://analytics-iq.com/who-we-help-insurance/) - [et_pb_section fb_built=”1″ module_class=”small_inner_banner” _builder_version=”4.16″ background_image=”https://analytics-iq.com/wp-content/uploads/header-insurance.jpg” min_height=”400px” min_height_tablet=”350px” min_height_phone=”200px” min_height_last_edited=”on|phone” custom_css_main_element=”display:flex;||align-items:center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Heading” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”70px” custom_margin=”||-10px||false|false” header_font_size_tablet=”52px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]Insurance[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.16″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”22px” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|phone” header_2_font_size_tablet=”20px” header_2_font_size_phone=”17px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]Protecting the Things People Value Most[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_class=”top_content” _builder_version=”4.16″ _module_preset=”default” custom_padding=”100px||100px||false|false” custom_padding_tablet=”60px||0px||false|false” - [Pricing](https://analytics-iq.com/pricing/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.19.4″ _module_preset=”default” background_enable_color=”off” background_image=”https://analytics-iq.com/wp-content/uploads/pricing-home-banner-02-scaled.jpg” custom_padding=”100px||350px||false|false” custom_padding_tablet=”100px||100px||false|false” custom_padding_phone=”50px||50px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” background_enable_color=”off” min_height=”76.2px” custom_padding=”||50px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=” Solution Pricing ” content_phone=” Solution Pricing ” content_last_edited=”on|tablet” admin_label=”Heading” module_class=”wow fadeIn” _builder_version=”4.19.4″ _module_preset=”default” header_text_align=”center” header_text_color=”#4E3072″ header_font_size=”70px” header_letter_spacing=”-2.08px” header_line_height=”85px” text_orientation=”center” max_width=”565px” max_width_tablet=”425px” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_margin=”|auto|0px|auto|false|false” header_font_size_tablet=”55px” header_font_size_phone=”45px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]Solution Pricing[/et_pb_text][et_pb_text admin_label=”Text” - [Data Science](https://analytics-iq.com/data-science/) - [et_pb_section fb_built=”1″ module_class=”business_core_banner” _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f7f7″ background_enable_image=”off” background_size=”initial” background_position=”bottom_center” custom_padding=”30px||||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” custom_css_main_element=”overflow:hidden;” locked=”off” global_colors_info=”{}” custom_css_after_last_edited=”off|desktop” custom_css_after_phone=”content: ”;|| background: url(https://analytics-iq.com/wp-content/uploads/banner-shape.png) no-repeat bottom center;|| position: absolute;|| left: 0;|| right: 0;|| bottom: 0;|| height: 70px;|| z-index: 9;|| background-size: 900px;|| background-position: right top;” custom_css_after_tablet=”content:”;||background:url(https://analytics-iq.com/wp-content/uploads/banner-shape.png) no-repeat bottom center;||position:absolute;||left:0;||right:0;||bottom:0;||height:204px;”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” max_width_phone=”425%” max_width_last_edited=”off|tablet” module_alignment=”center” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”off|tablet” custom_css_main_element=”align-items:center” - [Knowledge Hub](https://analytics-iq.com/partner-knowledge/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_class=”small_inner_banner” _builder_version=”4.16″ background_image=”https://analytics-iq.com/wp-content/uploads/Knowledge-final-1.png” min_height=”400px” min_height_tablet=”350px” min_height_phone=”200px” min_height_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”20px||20px||true|false” background_color_phone=”#f7f7f7″ background_last_edited=”on|phone” background_enable_color_phone=”on” background_enable_image_phone=”off” custom_css_main_element=”display:flex;||align-items:center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Sub Heading” module_class=”sub_head” _builder_version=”4.16″ _module_preset=”default” header_3_font=”Raleway|600|||||||” header_3_text_color=”#3B2F48″ max_width=”245px” max_width_tablet=”195px” max_width_phone=”155px” max_width_last_edited=”on|tablet” custom_margin=”||0px||false|false” header_3_font_size_tablet=”18px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|tablet” header_3_line_height_tablet=”” header_3_line_height_phone=”16px” header_3_line_height_last_edited=”on|phone” custom_css_main_element=”position:relative;” custom_css_after=”content:”;||position: absolute;||width: 80px;||height: 2px;||left: 100%;||top: 0px;||bottom: 8px;||margin:auto;||background: #54b8c8;” locked=”off” global_colors_info=”{}” custom_css_after_last_edited=”on|phone” - [Who We Are](https://analytics-iq.com/who-we-are/) - [et_pb_section fb_built=”1″ admin_label=”Header” module_class=”small_inner_banner” _builder_version=”4.16″ background_image=”https://analytics-iq.com/wp-content/uploads/who-we-are.png” min_height=”400px” min_height_tablet=”300px” min_height_phone=”200px” min_height_last_edited=”on|tablet” custom_css_main_element=”display:flex;||align-items:center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Heading” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#4E3072″ header_font_size=”70px” header_line_height=”70px” max_width=”485px” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|desktop” custom_margin=”||||false|false” header_font_size_tablet=”52px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1em” header_line_height_phone=”1em” header_line_height_last_edited=”on|tablet” global_colors_info=”{}”]Who We Are[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Our Story” module_class=”boosts_content” _builder_version=”4.16″ _module_preset=”default” background_image=”https://analytics-iq.com/wp-content/uploads/1.png” background_size=”contain” background_position=”top_center” custom_padding=”80px||0px||false|false” custom_padding_tablet=”50px||||false|false” custom_padding_phone=”50px||||false|false” background_last_edited=”off|phone” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row - [Your Privacy](https://analytics-iq.com/your-privacy/) - [et_pb_section fb_built=”1″ module_class=”small_inner_banner” _builder_version=”4.16″ background_image=”https://analytics-iq.com/wp-content/uploads/privacy.png” min_height=”400px” min_height_tablet=”350px” min_height_phone=”200px” min_height_last_edited=”on|phone” custom_css_main_element=”display:flex;||align-items:center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Heading” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#4E3072″ header_font_size=”70px” width=”45%” width_tablet=”45%” width_phone=”70%” width_last_edited=”on|phone” max_width=”100%” custom_margin=”||||false|false” header_font_size_tablet=”52px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]Your privacy is our priority[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#4E3072″ header_text_color=”#4E3072″ header_2_text_color=”#3B2F48″ header_2_font_size=”22px” width=”70%” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|phone” header_2_font_size_tablet=”20px” header_2_font_size_phone=”17px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]Put yourself - [Marketing](https://analytics-iq.com/marketing/) - [et_pb_section fb_built=”1″ module_class=”business_core_banner” _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f7f7″ background_enable_image=”off” background_size=”initial” background_position=”bottom_center” custom_padding=”30px||||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” custom_css_main_element=”overflow:hidden;” locked=”off” global_colors_info=”{}” custom_css_after_last_edited=”off|desktop” custom_css_after_phone=”content: ”;|| background: url(https://analytics-iq.com/wp-content/uploads/banner-shape.png) no-repeat bottom center;|| position: absolute;|| left: 0;|| right: 0;|| bottom: 0;|| height: 70px;|| z-index: 9;|| background-size: 900px;|| background-position: right top;” custom_css_after_tablet=”content:”;||background:url(https://analytics-iq.com/wp-content/uploads/banner-shape.png) no-repeat bottom center;||position:absolute;||left:0;||right:0;||bottom:0;||height:204px;”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” max_width_phone=”425%” max_width_last_edited=”off|tablet” module_alignment=”center” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”off|tablet” custom_css_main_element=”align-items:center” - [Innovation](https://analytics-iq.com/innovation/) - [et_pb_section fb_built=”1″ module_class=”business_core_banner” _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f7f7″ background_enable_image=”off” background_size=”initial” background_position=”bottom_center” custom_padding=”30px||||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” custom_css_main_element=”overflow:hidden;” locked=”off” global_colors_info=”{}” custom_css_after_last_edited=”off|desktop” custom_css_after_phone=”content: ”;|| background: url(https://analytics-iq.com/wp-content/uploads/banner-shape.png) no-repeat bottom center;|| position: absolute;|| left: 0;|| right: 0;|| bottom: 0;|| height: 70px;|| z-index: 9;|| background-size: 900px;|| background-position: right top;” custom_css_after_tablet=”content:”;||background:url(https://analytics-iq.com/wp-content/uploads/banner-shape.png) no-repeat bottom center;||position:absolute;||left:0;||right:0;||bottom:0;||height:204px;”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” max_width_phone=”425%” max_width_last_edited=”off|tablet” module_alignment=”center” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”off|tablet” custom_css_main_element=”align-items:center” - [Who We Help - Gaming](https://analytics-iq.com/who-we-help-gaming/) - [et_pb_section fb_built=”1″ module_class=”small_inner_banner” _builder_version=”4.16″ background_image=”https://analytics-iq.com/wp-content/uploads/Gaming-2.jpg” min_height=”400px” min_height_tablet=”350px” min_height_phone=”200px” min_height_last_edited=”on|phone” custom_css_main_element=”display:flex;||align-items:center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Heading” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”70px” custom_margin=”||-10px||false|false” header_font_size_tablet=”52px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]Gaming[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.16″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”22px” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|phone” header_2_font_size_tablet=”20px” header_2_font_size_phone=”17px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]Win Over Your Audience with the Right Data[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_class=”top_content” _builder_version=”4.16″ _module_preset=”default” - [Who We Help - Finance](https://analytics-iq.com/who-we-help-finance/) - [et_pb_section fb_built=”1″ module_class=”small_inner_banner” _builder_version=”4.16″ background_image=”https://analytics-iq.com/wp-content/uploads/header-finance.jpg” min_height=”400px” min_height_tablet=”350px” min_height_phone=”200px” min_height_last_edited=”on|phone” custom_css_main_element=”display:flex;||align-items:center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Heading” _builder_version=”4.19.4″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”70px” custom_margin=”||-10px||false|false” header_font_size_tablet=”52px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]Financial Services[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.19.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”22px” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|phone” header_2_font_size_tablet=”20px” header_2_font_size_phone=”17px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]Get the Complete Financial Picture to Know Your Customer Like You Know - [Who We Help - Education](https://analytics-iq.com/who-we-help-education/) - [et_pb_section fb_built=”1″ module_class=”small_inner_banner” _builder_version=”4.16″ background_image=”https://analytics-iq.com/wp-content/uploads/header-education.jpg” min_height=”400px” min_height_tablet=”350px” min_height_phone=”200px” min_height_last_edited=”on|phone” custom_css_main_element=”display:flex;||align-items:center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Heading” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#4E3072″ header_font_size=”70px” custom_margin=”||-10px||false|false” header_font_size_tablet=”52px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]Education[/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.16″ _module_preset=”default” header_2_text_color=”#3B2F48″ header_2_font_size=”22px” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|phone” header_2_font_size_tablet=”20px” header_2_font_size_phone=”17px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]Learning Starts by Understanding Your Audience[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_class=”top_content” _builder_version=”4.16″ _module_preset=”default” custom_padding=”100px||100px||false|false” custom_padding_tablet=”60px||0px||false|false” - 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Thank you for registering. You are now scheduled to receive our newest case studies, webinars and whitepapers as soon as they're released. ## Press Releases - [AnalyticsIQ Brings People-Based HCP Audiences to Snowflake Marketplace for Smarter Healthcare Marketing](https://analytics-iq.com/press-release/analyticsiq-brings-people-based-hcp-audiences-to-snowflake-marketplace-for-smarter-healthcare-marketing/) - Healthcare marketers can now discover, test, and activate healthcare provider segments, natively available in the Snowflake AI Data Cloud ATLANTA, GA - September 4, 2025 - Original post via EIN Presswire - AnalyticsIQ, a leading provider of people-based data solutions, today announced the launch of its healthcare provider (HCP) datasets in the Snowflake Marketplace. This integration - [AnalyticsIQ and Diaceutics Partner to Launch Breakthrough HCP Audiences That Unite Clinical Precision with Human Insight](https://analytics-iq.com/press-release/analyticsiq-and-diaceutics-partner-to-launch-breakthrough-hcp-audiences-that-unite-clinical-precision-with-human-insight/) - New co-developed HCP audiences combine condition-level treatment insights with personal behavioral data to power smarter engagement strategies. ATLANTA, GA - August 19, 2025 - Original post via PharmaVoice - AnalyticsIQ, the leading people-based data innovator, and Diaceutics, a leading technology and solutions provider to the pharmaceutical and biotech industry, today announced a strategic partnership to deliver a - [AnalyticsIQ Named to Inc.’s 2025 Best Workplaces List](https://analytics-iq.com/press-release/analyticsiq-named-to-inc-s-2025-best-workplaces-list/) - Annual list recognizes the businesses that set the standard for workplace success and awards excellence in company culture ATLANTA, GA, UNITED STATES, June 17, 2025 /Originally posted via EINPresswire.com/ -- AnalyticsIQ is proud to announce it has been named to Inc.’s 2025 Best Workplaces list, honoring companies that have built exceptional workplaces and vibrant cultures that support - [AnalyticsIQ Becomes the First Persona Data Provider on Doceree's Exclusive HCP Data Marketplace](https://analytics-iq.com/press-release/analyticsiq-becomes-the-first-persona-data-provider-on-docerees-exclusive-hcp-data-marketplace/) - Pharmaceutical brands & healthcare marketing agencies can now access AnalyticsIQ's people-based HCP audiences on Doceree's Marketplace platform. ATLANTA, GA – January 28, 2025 – Originally Posted via Pharma Voice – AnalyticsIQ, the leading provider of predictive people-based data, announces its partnership with Doceree as the first to offer persona-based attributes tied to National Provider Identifiers - [AnalyticsIQ Maps Oracle Audiences to Direct Replacements for Platforms and Advertisers](https://analytics-iq.com/press-release/analyticsiq-maps-oracle-audiences-to-direct-replacements-for-platforms-and-advertisers/) - Former users of Oracle Data Cloud can now map majority of Oracle audiences directly to replacements in major contributor’s taxonomy ATLANTA, GA, UNITED STATES, July 8, 2024 /Originally posted via EINPresswire / -- AnalyticsIQ, the leading provider of people-based data, announced their ability to map Oracle Data Cloud audiences to direct replacements for digital platforms and - [AnalyticsIQ Unveils Provider-as-a-Person Intelligence to Deliver Unparalleled Healthcare Provider Insights for Enhanced HCP Engagement](https://analytics-iq.com/press-release/analyticsiq-unveils-provider-as-a-person-intelligence-to-deliver-unparalleled-healthcare-provider-insights-for-enhanced-hcp-engagement/) - Innovative solution offers actionable HCP audiences along with robust NPI linkage to power personalized marketing and strategic engagement ATLANTA, GA – April 23, 2025 – Originally Posted via Pharma Voice – AnalyticsIQ, the leading innovator in predictive people-based marketing data, today announced the launch of Provider-as-a-Person Intelligence, an advanced solution suite specifically designed to fuel - [COVID-19 Research Database Announces Over 1,500 Researchers Registered And Over 100 Studies in Progress](https://analytics-iq.com/press-release/covid-19-research-database-announces-over-1500-researchers-registered-and-over-100-studies-in-progress/) - SAN FRANCISCO (Original Post October 1, 2020 PRNewswire) -- The COVID-19 Research Database, a pro-bono initiative led by numerous leading healthcare organizations, including Change Healthcare, Datavant, the Health Care Cost Institute (HCCI), Healthjump, Medidata (a Dassault Systèmes company), Mirador Analytics, Office Ally, SAS, StataCorp, Snowflake, Symphony Health, and Veradigm, today announced that it has over 1,500 - [AnalyticsIQ and Claritas Partner to Drive Marketing ROI with PRIZM Premier Segmentation](https://analytics-iq.com/press-release/analyticsiq-and-claritas-partner-to-drive-marketing-roi-with-prizm-premier-segmentation/) - Brands, marketers, and data users can now unlock PRIZM Premier Segments via AnalyticsIQ. ATLANTA, GA, USA (Originally Posted August 1, 2023 in EINPresswire.com) -- AnalyticsIQ, the leading provider of predictive people-based data, today announced a new relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI, that enables AnalyticsIQ to seamlessly offer PRIZM® - [AnalyticsIQ and Nitrogen.ai Partner to Facilitate Friction-Free Data Science](https://analytics-iq.com/press-release/analyticsiq-and-nitrogen-ai-partner-to-facilitate-friction-free-data-science/) - AnalyticsIQ’s predictive geographic-level data assets are now available on Nitrogren.ai, the world's largest AI data science feature marketplace - [AnalyticsIQ Partners with Cooper University Health Care to Host the New Jersey Social Determinants of Health Hackathon](https://analytics-iq.com/press-release/analyticsiq-partners-with-cooper-university-health-care-to-host-the-new-jersey-social-determinants-of-health-hackathon/) - CAMDEN, NJ, USA (Originally Posted September 25, 2023 on EINPresswire.com) -- AnalyticsIQ is partnering with Cooper University Health Care to sponsor the first ever New Jersey Social Determinants of Health (SDOH) Hackathon in 2023 to explore innovative ways to leverage health information technology to better engage at-risk populations and improve access and health outcomes at both the local - [Boathouse Capital Completes Growth Investment in Leading Marketing Data Company, AnalyticsIQ](https://analytics-iq.com/press-release/boathouse-capital-completes-growth-investment-in-leading-marketing-data-company-analyticsiq/) - WAYNE, PA (Original Post August 22, 2019 via EINPresswire.com) — Boathouse Capital is pleased to announce that it has completed a growth investment in AnalyticsIQ, ("AIQ" or the "Company") a marketing data and predictive analytics innovator. The capital will be used to fuel future business growth and continued product innovation. Based in Atlanta, GA, AnalyticsIQ leverages - [AnalyticsIQ Launches Targeted Marketing Audiences Tailored to CBD Advertisers](https://analytics-iq.com/press-release/analyticsiq-launches-targeted-marketing-audiences-tailored-to-cbd-advertisers/) - Leading data innovator, AnalyticsIQ, is first company to roll out targeted audiences backed by cognitive psychology, to reach consumers interested in cannabidiol (CBD) items. - [Karlsgate Expands Karlsgate Identity Exchange™ with the Addition of Leading Marketing Data Creator, AnalyticsIQ](https://analytics-iq.com/press-release/karlsgate-expands-karlsgate-identity-exchange-with-the-addition-of-leading-marketing-data-creator-analyticsiq-news-provided-by-blinc-digital-group-june-15-2021-1300-gmt-share-this-article/) - AnalyticsIQ joins growing Karlsgate Identity Exchange, enabling secure sharing of powerful predictive data - [AnalyticsIQ and Claritas Expand Partnership to Boost Results for Financial Services Marketers with P$YCLE Premier](https://analytics-iq.com/press-release/analyticsiq-and-claritas-expand-partnership-to-boost-results-for-financial-services-marketers-with-pycle-premier/) - Financial services marketers and data users can now access P$YCLE Premier Segments via AnalyticsIQ ATLANTA, GA, USA (Originally Posted February 6, 2024 on EINPresswire.com) -- AnalyticsIQ, the leading provider of predictive people-based data, today announced an expanded relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI. Together, the relationship enables AnalyticsIQ to seamlessly offer - [AnalyticsIQ Launches Data Shop on Narrative’s Data Streaming Platform](https://analytics-iq.com/press-release/analyticsiq-launches-data-shop-on-narratives-data-streaming-platform/) - AnalyticsIQ’s individual-level B2B and B2C audiences rooted in cognitive psychology are easily accessible via a custom e-commerce storefront - [AnalyticsIQ Wins MarTech Breakthrough Award for “Best Predictive Analytics Solution”](https://analytics-iq.com/press-release/analyticsiq-wins-martech-breakthrough-award-for-best-predictive-analytics-solution/) - Annual awards program spotlights best in breed companies across the global marketing, advertising and sales industry including AnalyticsIQ - [AnalyticsIQ Announces Release of Actionable Data Offering Insight into Consumer Marketing Channel Preference & Behaviors](https://analytics-iq.com/press-release/nalyticsiq-announces-release-of-actionable-data-offering-insight-into-consumer-marketing-channel-preference-behaviors/) - Marketers can now improve campaign effectiveness with reliable insight into likely consumer channel activity with ChannelIQ predictive intelligence ATLANTA, GA, USA (Originally Posted April 10, 2024 on EINPresswire.com) -- AnalyticsIQ, the leading provider of predictive people-based data, is excited to announce its latest innovation in marketing data and analytics: ChannelIQ. This expansion and new addition to - [AnalyticsIQ joins Datarade to bring consumer marketing intelligence to the global data marketplace](https://analytics-iq.com/press-release/analyticsiq-joins-datarade-to-bring-consumer-marketing-intelligence-to-the-global-data-marketplace/) - B2B and B2C marketing and sales teams gain insights into individuals from a consumer and professional viewpoint via the Narrative Data Streaming Platform Atlanta, Georgia, US / Berlin, Germany (Original Post October 8, 2020 Datarade) -- Consumer marketing data provider AnalyticsIQ has joined Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarade’s tens of thousands - [Data Innovator AnalyticsIQ Launches Connection+ to Help B2B Brands Identify Businesses & the People Leading Them](https://analytics-iq.com/press-release/data-innovator-analyticsiq-launches-connection-to-help-b2b-brands-identify-businesses-the-people-leading-them/) - Connection+ Delivers the Richest Source of Real-Time B2B2C Linkage Data Including Over a Thousand Attributes at the Business, Professional and Personal Level ATLANTA, GA, USA, November 7, 2022 /EINPresswire.com/ -- AnalyticsIQ today announced the launch of its business-to-consumer linkage solution, Connection+. B2B organizations can now access the richest source of B2B2C linkage data, especially ideal - [Lotame Delivers Advertisers Access to AnalyticsIQ’s Predictive People-Based Audiences](https://analytics-iq.com/press-release/lotame-delivers-advertisers-access-to-analyticsiqs-predictive-people-based-audiences/) - Innovative data company joins Lotame’s esteemed group of third-party data providers ATLANTA, GEORGIA (Original Post April 10, 2019 via EINPresswire.com) — Predictive analytics and marketing data innovator, AnalyticsIQ, is pleased to announce an official partnership with Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through - [AnalyticsIQ Hires Marshall to Lead B2B Data Business Growth](https://analytics-iq.com/press-release/analyticsiq-hires-marshall-to-lead-b2b-data-business-growth/) - Curtis Marshall Will Spearhead Strategic Partnerships for BusinessCore Database - [AnalyticsIQ Makes Marketing Data Available on AWS Data Exchange](https://analytics-iq.com/press-release/analyticsiq-makes-marketing-data-available-on-aws-data-exchange/) - AWS customers can access B2C and B2B insights, analytics, and modeling capabilities - [AnalyticsIQ Introduces BusinessCore™ Data to Transform B2B Marketing Across Channels](https://analytics-iq.com/press-release/analyticsiq-introduces-businesscore-data-to-transform-b2b-marketing-across-channels/) - New B2B Marketing Database Provides Business and Professional Level Insights for Personalized Account-Based Marketing. ATLANTA, GEORGIA (Original Post September 13, 2018 via EINPresswire.com) — Predictive analytics and consumer marketing data innovator, AnalyticsIQ, announces today the launch of BusinessCore™, a B2B marketing database that provides rich data and insights on businesses as well as individual professionals. Unlike other B2B - [AnalyticsIQ Unveils New Health and Wellness Personas Aimed at Driving Effective, Human-Centered Marketing](https://analytics-iq.com/press-release/analyticsiq-unveils-new-health-and-wellness-personas-aimed-at-driving-effective-human-centered-marketing/) - AnalyticsIQ leverages proprietary research and data science to construct unique marketing personas based on people’s health-related attitudes & actions - [AnalyticsIQ Ranks Among Highest-Scoring Businesses on Inc.’s Annual List of Best Workplaces for 2024](https://analytics-iq.com/press-release/analyticsiq-ranks-among-highest-scoring-businesses-on-inc-s-annual-list-of-best-workplaces-for-2024/) - AnalyticsIQ named among best workplaces for 2024 ATLANTA, GEORGIA, UNITED STATES (Originally Posted June 18, 2024 on EINPresswire.com) -- AnalyticsIQ has been named to Inc.’s annual Best Workplaces list. Prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company cultures, - [HealthVerity Enhances Provider Diversity and Diagnosis Index with AnalyticsIQ Ethnicity Insights](https://analytics-iq.com/press-release/healthverity-enhances-provider-diversity-and-diagnosis-index-with-analyticsiq-ethnicity-insights/) - HealthVerity to offer AnalyticsIQ race and ethnicity data linked to over 2 million NPIs PHILADELPHIA, PA, UNITED STATES (Originally Posted June 4, 2024 on EINPresswire.com) -- HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, today announced a partnership with AnalyticsIQ, the leading provider of predictive people-based data. This - [AnalyticsIQ Announces Data Integration Partnership with Snowflake](https://analytics-iq.com/press-release/analyticsiq-announces-data-integration-partnership-with-snowflake/) - Leading predictive marketing & analytics provider, AnalyticsIQ, can provide Snowflake users with B2C, B2B & custom audience data for analytics and modeling - [AnalyticsIQ Adds Brandon Smith to Continue B2B Data Business Growth](https://analytics-iq.com/press-release/analyticsiq-adds-brandon-smith-to-continue-b2b-data-business-growth/) - Brandon Smith joins SVP Curtis Marshall as Director of Strategic Accounts for AnalyticsIQ’s BusinessCore Database - [AnalyticsIQ and FourthWall Media® Partner to Launch Hundreds of Unique Audience Segments for TV and Digital Targeting](https://analytics-iq.com/press-release/analyticsiq-and-fourthwall-media-partner-to-launch-hundreds-of-unique-audience-segments-for-tv-and-digital-targeting/) - AnalyticsIQ and FourthWall Media blend rich consumer insights, household level matching and TV viewership to help marketers reach spenders across multiple platforms - [AnalyticsIQ Joins Narrative's Data Streaming Platform to Transparently and Confidently Connect Data Users with a 360-degree View of Individuals](https://analytics-iq.com/press-release/analyticsiq-joins-narratives-data-streaming-platform-to-transparently-and-confidently-connect-data-users-with-a-360-degree-view-of-individuals/) - NEW YORK (Original Post October 28, 2020 PRNewswire) -- Narrative, the enterprise data streaming company, today announced a new partnership with AnalyticsIQ, enabling B2B and B2C marketing and sales teams to access AnalyticsIQ's 360-degree view of an individual – both as a consumer and a professional on the Narrative Data Streaming Platform. Today's partnership announcement underscores the - [AnalyticsIQ Appoints Scarlett Shipp as CEO Upon Retirement of Founder, Dave Kelly](https://analytics-iq.com/press-release/analyticsiq-appoints-scarlett-shipp-as-ceo-upon-retirement-of-founder-dave-kelly/) - Predictive data innovator AnalyticsIQ announces leadership change as Founder & CEO retires and successor Shipp steps in ATLANTA, GA (Originally posted July 25, 2023 in EINPresswire.com) - AnalyticsIQ, the leading provider of predictive people-based data, announced today the appointment of data industry veteran and former AnalyticsIQ President and Chief Operating Officer Scarlett Shipp as their - [AnalyticsIQ Joins Guidewire Insurtech Vanguards Program Connecting P&C Industry with Predictive Data](https://analytics-iq.com/press-release/analyticsiq-joins-guidewire-insurtech-vanguards-program-connecting-pc-industry-with-predictive-data/) - ATLANTA, GA (Original Post April 19, 2022 (EINPresswire.com) -- AnalyticsIQ, a leading predictive data and analytics innovator, is proud to announce the company has joined Guidewire’s Insurtech Vanguards program, a new initiative dedicated to helping property and casualty (P&C) insurers identify the most innovative insurtech solutions and how to leverage them. The program, led by P&C platform provider, - [Blue Health Intelligence Partners with AnalyticsIQ to Enhance Understanding of National Health Disparities](https://analytics-iq.com/press-release/blue-health-intelligence-partners-with-analyticsiq-to-enhance-understanding-of-national-health-disparities/) - BHI to Augment its National Data Repository of 217 Million Unique Health Plan Members with Comprehensive Race and Ethnicity Information CHICAGO (Original Post May 3, 2021 PRNewswire) -- Blue Health Intelligence® (BHI®) announced today a partnership with AnalyticsIQ to augment BHI's rich healthcare data with race and ethnicity information. 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