Know Your Customers
Like You Know
The world has changed and your customers are at the center. Consumers have come to expect highly personalized content and advertising experiences. Even with over 90% of marketers relying on data to create personalized experiences, over half of consumers say these experiences are not meeting their expectations. The cause? Bad data.
Coupon users are 219% more likely to have kids aged 3-5
1 in 3 shoppers are highly likely to be cryptocurrency users
With over 100 years of collective analytical experience, we are the only data company to consistently blend cognitive psychology with data science to understand the heart of consumers and their motivations.
The proof is in the performance of our data, consistently outperforming others. And our flexible approach means we’ll do what it takes to work together.
Our Unique Approach
Having the right data is only half the battle. In order to drive meaningful results, data must be validated and tested before it can be applied successfully. At AnalyticsIQ, we take a scientific and psychological approach to data collection and validation. We carefully source, aggregate, cleanse, and link data from a variety of sources resulting in the most comprehensive and accurate view of your customers.
Our team of PhD’s, including cognitive psychologists, asks the right questions to uncover new insights.
We can deploy surveys to consumers from a panel of 4,000,000 people to mine intelligence and develop audience segments tailored to you.
It’s not just about surveys. We take a scientific approach to validate and scale consumer insights.
Our audience segments are scalable, but never sacrifice accuracy. You can activate them across channels.
See The Whole Picture
Our proprietary consumer database, PeopleCore, blends together demographic, transactional, and self-reported data collected from 241 million individuals and 118 million households to create the most accurate and comprehensive view of your customers.
117 million households
242.5 million individuals
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Social Network Activity across facebook, Twitter, Instagram, Linkedin, Marketing Channel Preference
Giving Ability, Motivations, Causes, Donor Channel Preference
Health & Wellness
Diet, Exercise, BMI, Sleep, SDoH, Stress, Lifecycle Personas, Wellness Score, Medical Utilization
Auto, Cooking, Cosmetics, Electronics, Exercise, Food, Gaming, Home Improvement, Movies, Music, Sports, Reading, Travel
Apparel,Books,Technology,Health & Reality, Home Goods, Ride Share Services
Bank Deposits, Bankruptcy, Housing Stats, Retail Sales, Unemployment
Discretionary Spend on Lifestyle Categories, Likelihood to be In Market for Specific Brands and Products
Values, Beliefs, Tendency to Take Risks
Spend Level, Travel Type, International, Domestic, Reason for Travel
30 Vehicle Model In-Market Predictors, Buyer Types, Desired Features, Vehicle Use
Age, Gender, Marital Status, Children, Ethnicity, Education, Occupation, Politics
Income, Discretionary Spend, Debt, Investor Type, Liquid Assets, Net Worth, Credit Cards, RegB Friendly
Regulation B Friendly
Income, Discretionary Spend, Liquid Assets, Net Worth, Credit Cards, Mortgages & Loans, Bank Preferences
Purchase Data, Home Value, Dwelling Specs, Mortgage Information
Small Business Owners, Profession, Students
Lifestyle segmentation, 10 overarching groups, 90 underlying types
Fuel Every Brand
Experience, Across Every Device
Now more than ever it’s important to reach your customers no matter where they are. Our data can be activated across channels for targeted campaigns including direct mail, mobile, online, email, and even TV.
Our data consistently outperforms industry benchmarks enabling you to exceed your brand and performance goals. But don’t just take our word for it. Put us to the test and experience the same success as our clients.