Overview:
For many businesses, blanket advertising for new customers has been thepreferred method for quite some time. This may be because the business owner feels that his company targets a relatively small geography, the cost of theadvertisement is minimal, or, most probably, the owner is unsure of what else todo in order to bring new dollars through the door. This type of advertising hasproven to be wasteful for most businesses, as they’re spending money to marketto people who would never be interested in what they’re selling. Clearly, a moretargeted method of finding new customers is in order.
Read More…
