Wealth and Income Tools
AnalyticsIQ has combined the power of our proprietary database with some unique and proprietary national wealth, income and invested-asset files to create our suite of wealth/income scores.
WealthIQ™
Wealth Assessment for All
WealthIQ™ is a proprietary wealth-assessment tool that uses unique, dynamic data to assess the wealth of each US consumer with 100% national coverage. How? It is applied at the zip+4 level.
What makes WealthIQ unique? Like all AIQ products, it is based on our proprietary set of over 1,500+ econometric and demographic attributes.
When to Use WealthIQ?
WealthIQ can be used as a highly predictive tool to assess wealth on a stand-alone basis. Alternatively, it can be used in conjunction with any existing wealth-rating tool at the individual level to provide a more accurate view of wealth.
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InvestorIQ™
Invested-Assets Model
InvestorIQ™ is a proprietary invested-assets model that combines the power of our proprietary database with proprietary national invested-assets data. The end result is a score that ranks every US consumer based on projected invested-assets.
This product has a score range of 0 to 99, where the score represents the percentile based on the entire US population. For example, a consumer that had an InvestorIQ score of 75 would have more invested-assets that 75% of US consumers.
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IncomeIQ™
Just Another Income Score?
There are a lot of income scores, so what makes IncomeIQ™ special? It was derived from our proprietary database of 1,500+ demographic, psychographic, attitudinal, and econometric attributes. This powerful data was modeled against a random national list sample. The result? The most powerful inferred income predictor on the market.
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Spendex™
Discretionary Income Index
The Spendex Score is a powerful predictor of discretionary income (income net of necessary expenses, such as taxes, shelter, transportation, etc.). Like IncomeIQ, this product was developed by modeling AIQ’s proprietary database against national survey data.
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Relative Income Index™
Everything is Relative
It is widely recognized that there is a big difference between earning $50K/annually in New York City, versus making the same income in Mississippi. The Relative Income Index™ calculates inferred income against the average for the consumer’s SCF region (i.e. three-digit zip code). For example, a value of 120 means that a particular consumer earns 20% more than the average for that consumer’s SCF, whereas a value of 80 would mean that another consumer earns 80% of the SCF average.
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