Delineate™
Delineate™ is AIQ’s proprietary, state-of-the-art segmentation tool. In developing this tool, our team utilized hundreds of demographic attributes (many of them proprietary to AIQ) and internally-derived proprietary scores. The 52 homogeneous segments allow a multitude of uses, such as:
- Match product offerings to the most applicable group
- Differ pricing based on historical price-sensitivity
- Assess the effectiveness of varying creatives by segment
- Utilize in response/conversion modeling initiatives
