Aspects™ is AIQ’s proprietary attitudinal segmentation tool. In developing this tool, our team utilized unique attitudinal attributes combined with internal scores derived from survey data. The focus of the data is on life choices. The 39 homogeneous segments allow of a multitude of uses, such as:
- Match product offerings to the most applicable group
- Differ pricing based on historical price-sensitivity
- Assess the effectiveness of varying creatives by segment
- Utilize in response/conversion modeling initiatives
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