Segmentation Tools
AnalyticsIQ offers a suite of unique and innovative tools specifically designed to segment any consumer database.
Delineate™
Delineate™ is a proprietary marketing tool that uses demographic and psychographic data to create homogeneous groups for segmentation purposes. This product contains 52 distinct clusters that allow for the creation of optimization strategies in creatives, messaging, pricing, product offers, etc.
What makes Delineate unique? Like all of AIQ’s products, it is based on our proprietary set of 1,500+ attributes.
Aspects™
Aspects™ classifies each US consumer into one of 39 distinct segments, based on significant life choices (i.e. political and religious affiliation). The end result? A new way of looking at any consumer database.