Response Tools
AnalyticsIQ has produced a suite of response scores that can be used as list selects or as elements in predictive models.
ResponseIQ™
ResponseIQ is a proprietary response tool that uses unique, dynamic data to assess the likelihood of response to a targeted offer.
What makes ResponseIQ unique? Like all of AIQ’s products, it is based on our proprietary database consisting of 1,500+ demographic, psychographic, attitudinal, and econometric attributes. This database is updated quarterly and is derived from over 100 sources. We’ve taken these attributes and created an optimized score unlike anything else available in the market today. The bottom line: up to a 40% lift in response rates.
Predict Better
As ResponseIQ is developed on proprietary data that can only be found at AIQ, it makes an excellent addition to traditional marketing data in a predictive modeling environment. We are always happy to append ResponseIQ to a historical response file.
Market Sooner
ResponseIQ is a generic response tool, meaning that it can be used even in cases when historical response data is not available. Our extensive testing indicates that it consistently provides as much as 80% of the power of a custom response model.
Customize It
What could make ResponseIQ better? Your data! We are available to develop a proprietary version for you based on your actual response dynamics.
LEARN MORE:
