Econometric Scores
AnalyticsIQ has developed a unique suite of products that are 100% derived from econometric data.
VectorIQ™
VectorIQ™ is a tool that uses numerous time-series models that are driven by dynamic econometric data. The net result is a score (in the form of the letters A through J) that allows you to prioritize your advertising/marketing dollars by targeting areas based on current/projected economic conditions. This product is updated quarterly and can be applied at the zip code level.
Like all of AIQ’s products, VectorIQ is based on our proprietary set of 1,500+ attributes.
VectorIQ™ Component Scores
VectorIQ Component Scores rank geographic areas for six different economic driver elements:
- Bank Deposits
- Consumer Bankruptcy
- Household Income
- Housing Starts
- Retail Sales
- Unemployment Filing Claims
For each driver element, AIQ provides a score (in the form of the letters A through J) that reflects the following conditions:
- Current Known Ranking
- Projected Ranking (over six months)
- Projected Change (over six months)
Like all of AIQ’s products, these scores are based on our proprietary set of 1,500+ attributes.
