White Paper: Best Practices In Marketing Modeling

Explore best practices from the explosive growth in use of statistical modeling for predicting consumer response.


Learn from the authors extensive experience in consumer analytics

Prevent model development mistakes through use of these best practices

What it does:

Explores the data, techniques and results that can be realized from various modeling techniques.

How it helps:

Clarifies obstacles and pitfalls and identifies how to overcome risks in use of analytics for consumer response modeling.