White Paper: Best Practices In Marketing Modeling

Explore best practices from the explosive growth in use of statistical modeling for predicting consumer response.





Benefits:

Learn from the authors extensive experience in consumer analytics

Prevent model development mistakes through use of these best practices

What it does:

Explores the data, techniques and results that can be realized from various modeling techniques.

How it helps:

Clarifies obstacles and pitfalls and identifies how to overcome risks in use of analytics for consumer response modeling.