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    Can Automotive Data Predict Consumer Behavior For Other Verticals?
    July 6, 2016
    Most of us have been told that ‘actions speak louder than words’ at some point in our lives, but we probably never realized exactly how analytical that statement really is. Can certain behaviors, characteristics, or consumer data be highly correlated with others?
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    Predicting the Unobservable: Thoughts on Predicted vs. Observed Data
    May 24, 2016
    For years, philosophers have argued the nature of reality. Empiricists like David Hume argued that all we know must be rooted in observable facts. Meanwhile, rationalists like Rene Descartes thought that an inkling of innate knowledge fueled our ability to understand the world around us. Where do you land in this debate?
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    AIQ’s Powerful Data Now Arming Precision Digital Marketing Campaigns
    April 13, 2016
    86% of marketers are using or are planning to use Big Data to enhance their digital marketing initiatives. Are you?
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    A Better Alternative to Income for Advertising
    April 1, 2016
    If you are using Income to predict household spend, your marketing efforts are falling flat. There is a better way that will increase your marketing precision.
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    Kick Big Data to the Curb and Double Results
    March 12, 2016
    Big Data is a hot topic, but is it really the answer to every marketing analytics problem? Or by using custom data products, could marketers go deeper and really hone in on their best prospects for acquisition campaigns?
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    Using Data to Drive Performance
    January 11, 2016
    Modeling data can significantly increase your marketing efforts by increasing the match rates of your target customers.
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    The Importance of Understanding Email Channel Preference
    December 17, 2015
    Like life, using email as a marketing channel has its positives and negatives. The key is to understand what works with your customers who prefer email.
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    Why Channel Preference is Important
    November 18, 2015
    How well do you know your customers and prospects? If you don’t know their communication preferences, you are failing in your marketing efforts.
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    The Top 5 Marketing Opportunities for Maximizing Consumer Engagement
    August 12, 2015
    Top 5 ways to maximize consumer engagement through use of marketing analytics.
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    Top 5 Analytic Mistakes
    August 12, 2015
    What are the most troubling pitfalls of analytics? Here’s our countdown of the top 5 mistakes to avoid when using predictive analytics.
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    The Top 5 Marketing Mistakes
    August 12, 2015
    How to use proper marketing data analysis to avoid these top 5 marketing strategy mistakes.