Knowledge

We absolutely savor the opportunity to solve a unique or complex problem. Those opportunities have allowed us to expand our understanding of data and analytics, and very importantly- meet our clients needs. Learn more about some of our past experiments and executions below.

Blog

Case Studies

Segmentation leads to improved communication with vacationers

Segmentation leads to improved communication with vacationers
Personalized messaging becomes possible at the group level.

 AnalyticsIQ data helps financial services company build better models

AnalyticsIQ data helps financial services company build better models
In a head-to-head test, AnalyticsIQ data comes out on top.

AnalyticsIQ data helps non-profit connect with donors online

AnalyticsIQ data helps non-profit connect with donors online
Custom and look-alike models perform better when built on a strong foundation.

White Papers

Cognitive Psychology: The Missing Piece in Your Data Strategy

Cognitive Psychology: The Missing Piece in Your Data Strategy
It’s time to understand “how” and “why” your audience makes decisions.

The Marketer’s Guide to Evaluating Data Quality

The Marketer’s Guide to Evaluating Data Quality
How to Maximize Your Reach and Maintain Precision

The Marketer’s Guide to Data-Fueled Content Optimization

The Marketer’s Guide to Data-Fueled Content Optimization
Leverage Consumer Segments to Double Your Engagement Rates and Improve Profitability

Product Information

Marketing makes you a competitor. Our data makes you the winner.

Marketing makes you a competitor. Our data makes you the winner.
Want to win your audience’s heart and mind? Fuel personalized experiences using AnalyticsIQ’s data.

HealthIQ:  CMO has a new meaning in healthcare.

HealthIQ: CMO has a new meaning in healthcare.
It is possible to grow your practice and improve your community’s health; fuel your marketing with AnalyticsIQ’s data.

FinanceIQ:  Finances shape consumer lifestyles. Our data paints the picture.

FinanceIQ: Finances shape consumer lifestyles. Our data paints the picture.
See the whole financial picture using income, wealth, investing activity, and discretionary income.

GeoCreditIQ:  Credit is key to knowing consumers.

GeoCreditIQ: Credit is key to knowing consumers.
Use credit data responsibly to drive better marketing and analytics.

InMarketIQ:  Capture the attention of prospects who are ready to buy.

InMarketIQ: Capture the attention of prospects who are ready to buy.
Win more customers by reaching people at the right moment with our InMarketIQ data.

MotivatorIQ:  Understand what drives your customers.

MotivatorIQ: Understand what drives your customers.
Get to the heart of what makes each person unique with MotivatorIQ.

CharityIQ:  Changing the world isn’t business as usual.

CharityIQ: Changing the world isn’t business as usual.
Your organization helps others every day. Let our data help you do more.

Symphony:  Segmentation is your path to personalization.

Symphony: Segmentation is your path to personalization.
Focus on individuals while marketing to groups.