Knowledge

We absolutely savor the opportunity to solve a unique or complex problem. Those opportunities have allowed us to expand our understanding of data and analytics, and very importantly- meet our clients needs. Learn more about some of our past experiments and executions below.

Blog

Case Studies

Segmentation leads to improved communication with vacationers

Case Study: Travel Segmentation
Segmentation leads to improved communication with vacationers
Personalized messaging becomes possible at the group level.
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AnalyticsIQ data helps financial services company build better models

Case Study: Financial Services Predictive Modeling
AnalyticsIQ data helps financial services company build better models
In a head-to-head test, AnalyticsIQ data comes out on top.
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AnalyticsIQ data helps non-profit connect with donors online

Case Study: Non Profit
AnalyticsIQ data helps non-profit connect with donors online
Custom and look-alike models perform better when built on a strong foundation.
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White Papers

Cognitive Psychology: The Missing Piece in Your Data Strategy

White Paper: Psychology
Cognitive Psychology: The Missing Piece in Your Data Strategy
It’s time to understand “how” and “why” your audience makes decisions.
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The Marketer’s Guide to Evaluating Data Quality

White Paper: Quantity vs. Quality
The Marketer’s Guide to Evaluating Data Quality
How to Maximize Your Reach and Maintain Precision
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The Marketer’s Guide to Data-Fueled Content Optimization

White Paper: Segmentation
The Marketer’s Guide to Data-Fueled Content Optimization
 Leverage Consumer Segments to Double Your Engagement Rates and Improve Profitability
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Product Information

Marketing makes you a competitor. Our data makes you the winner.

Product Sheet: Company Overview
Marketing makes you a competitor. Our data makes you the winner.
Want to win your audience’s heart and mind? Fuel personalized experiences using AnalyticsIQ’s data.
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HealthIQ: CMO has a new meaning in healthcare.

Product Sheet: HealthIQ
HealthIQ:  CMO has a new meaning in healthcare.
 It is possible to grow your practice and improve your community’s health; fuel your marketing with AnalyticsIQ’s data.
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FinanceIQ: Finances shape consumer lifestyles. Our data paints the picture.

Product Sheet: FinanceIQ
FinanceIQ:  Finances shape consumer lifestyles. Our data paints the picture.
See the whole financial picture using income, wealth, investing activity, and discretionary income.
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GeoCreditIQ: Credit is key to knowing consumers.

Product Sheet: GeoCreditIQ
GeoCreditIQ:  Credit is key to knowing consumers.
Use credit data responsibly to drive better marketing and analytics.
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InMarketIQ: Capture the attention of prospects who are ready to buy.

Product Sheet: InMarketIQ
InMarketIQ:  Capture the attention of prospects who are ready to buy.
Win more customers by reaching people at the right moment with our InMarketIQ data.
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MotivatorIQ: Understand what drives your customers.

Product Sheet: MotivatorIQ
MotivatorIQ:  Understand what drives your customers.
Get to the heart of what makes each person unique with MotivatorIQ.
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CharityIQ: Changing the world isn’t business as usual.

Product Sheet: CharityIQ
CharityIQ:  Changing the world isn’t business as usual.  
Your organization helps others every day. Let our data help you do more.
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Symphony: Segmentation is your path to personalization.

Product Sheet: Symphony
Symphony:  Segmentation is your path to personalization.  
Focus on individuals while marketing to groups.
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