Having just returned from DM Days in NYC, I thought I would share some observations:
1). Attendance appears to be way down. I’d hate to venture a guess at how far down it has gone, but it was obvious that the exhibit hall was maybe half as full as last year.
2). There were still some quality speakers (and many self promoting vendors in speaking roles).
3). A relevant crowd still attends the show. I definitely saw a number of senior marketing types at the show.
I understand that the show is moving to the Hilton + Towers next year. Perhaps returning to its former status as a niche show?