Demographics & Lifestyle
When it comes to understanding the characteristics and behaviors of today’s consumer, marketers must think more broadly than legacy demographic and lifestyle data attributes. At AIQ we see the world from a broad point of view and have developed data products that get to the heart of today’s consumer. Our data products address important insights such as social engagement, ethnicity and business ownership that allow marketers to more effectively target their audience.
Not all demographic data products are created equal when it comes to building the best marketing models. At AIQ we not only seek to provide great coverage, but we engineer our data to uncover new insights such as business ownership and ethnicity.
This data product provides a new source of known or inferred business owners based on consumer insights and behaviors.
We’ve leveraged both art and science to provide the most accurate predictor of consumer ethnicity in the market today.
Political & Religious Affiliation
Gain greater insight to consumer behavior by leveraging AIQ’s political and religious affiliation data product.
Understand the likelihood that a consumer is in the market for an automobile and the auto make they are likely to buy.
With subcategories of travel type such as domestic and international, understand the likelihood of household travel within the next six months.
Looking for loyal customers? Our data product predicts a consumer’s likelihood to be loyal to your brand.
New sources of consumer information mean improved insight to consumer lifestyle and behavioral data. Our Lifestyle attributes enable improved performance for marketing analytics and models.
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