Demographics & Lifestyle

When it comes to understanding the characteristics and behaviors of today’s consumer, marketers must think more broadly than legacy demographic and lifestyle data attributes. At AIQ we see the world from a broad point of view and have developed data products that get to the heart of today’s consumer. Our data products address important insights such as social engagement, ethnicity and business ownership that allow marketers to more effectively target their audience.

Demographics

Not all demographic data products are created equal when it comes to building the best marketing models. At AIQ we not only seek to provide great coverage, but we engineer our data to uncover new insights such as business ownership and ethnicity.

Supporting Products

  • Connector.

    Business Owners

    This data product provides a new source of known or inferred business owners based on consumer insights and behaviors.

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    EthnicIQ

    We’ve leveraged both art and science to provide the most accurate predictor of consumer ethnicity in the market today.

  • Connector.

    Political & Religious Affiliation

    Gain greater insight to consumer behavior by leveraging AIQ’s political and religious affiliation data product.

Supporting Products

  • Connector.

    SocialIQ

    A one of a kind predictor of consumer social media activity and influence.

  • Connector.

    AutoIQ

    Understand the likelihood that a consumer is in the market for an automobile and the auto make they are likely to buy.

  • Connector.

    TravelIQ

    With subcategories of travel type such as domestic and international, understand the likelihood of household travel within the next six months.

  • Connector.

    ChurnIQ

    Looking for loyal customers? Our data product predicts a consumer’s likelihood to be loyal to your brand.

Lifestyle

New sources of consumer information mean improved insight to consumer lifestyle and behavioral data. Our Lifestyle attributes enable improved performance for marketing analytics and models.