What Makes Us Better

When purchasing a high performance automobile, you expect the chassis to be engineered to handle the torque of the engine and the performance demands of the suspension system. In the world of consumer data, the expectations are equally demanding. The best consumer data and analytics products start with a well-engineered foundation that delivers the most comprehensive universe of marketable US consumers. Our foundation is Dynabase.

Dynabase Beats Competitors

AIQ provides excellent coverage and consistently predictive data to improve marketing performance for prospecting, cross selling and lifetime value.

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  • Accuracy

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  • Predictive Power

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How we build our Dynabase Foundation

Our Clients Benefit From the Most Predictive Data Available


Accuracy

Our data is highly ACCURATE and consistently outperforms in accuracy and quality when benchmarked against other providers.

Precision

It has high PRECISION and provides greater granularity to ensure model performance and stability.

Uniqueness

Our data is UNIQUE and reliable so consumer marketers can have confidence in campaign results.

Coverage

It has superior COVERAGE in both match rate and content by providing data at the individual, household and zip+4 levels.