Consumer Financial Intelligence

Predicting consumer financial behavior requires a combination of key components to get the formula just right. AnalyticsIQ offers a suite of sophisticated analytic products that target the critical drivers of the consumer financial profile so your marketing campaigns are tuned for response and conversion. Improve your marketing campaigns with analytically engineered measures of wealth, income, investments, spending propensities, share-of-wallet and financial capacity.

Affluence

A key driver of consumer marketing analytics is the often-elusive data regarding consumer wealth, affluence and ability to spend. Our Affluence Scores were designed specifically to power marketing analytics applications and deliver superior results.

Data Products

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    Spendex

    This powerful predictor of discretionary household spend helps identify the right target audience.

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    InvestorIQ

    Get to know consumers investable assets through the predictive power of InvestorIQ.

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    WealthIQ

    This high performance predictor of consumer net worth delivers on your marketing campaign goals.

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    IncomeIQ

    The only consumer income predictors you’ll ever need built with precision and attention to detail.

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    IncomeIQ Discretionary

    Want to go deeper and get to the heart of household discretionary income? This score is optimized to deliver the best performance.

Data Products

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    FocusIQ

    This powerful conversion score leverages zip+4 aggregated credit data to drive conversion.

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    PerformIQ

    This optimized blend of financial capacity and credit stability data helps predict a consumer’s ability to pay.

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    GeoCredit Modeling Attributes

    Our multi-bureau, zip+4 modeling attributes deliver better marketing results.

GeoCredit

Consumer response rates are important for any direct response campaign but for most marketers it’s only half the equation. Conversion is also a critical driver of success. Our GeoCredit scores and attributes address both response and conversion to help you reach consumers who have the financial capacity and ability to pay.

Home & Mortgage

Many market segments, such as banking and insurance, rely heavily on home and mortgage valuation data to effectively market their products. The AIQ suite of home and mortgage scores is highly engineered and delivers exceptional performance for all types of marketing campaigns.

Data Products

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    Home ValueIQ

    Highly accurate predictor of home market value at the household level.

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    Home EquityIQ

    Like HomeValueIQ, this tool accurately predicts home equity for better targeting.

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    Loan-to-Value

    Based on the analytic predictors of our home and mortgage scores, our LTV ratio drives better targeting for mortgage offers.

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    Current Mortgage Amount

    Our forecasted mortgage amount is the most reliable tool outside of known data.