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180byTwo and AnalyticsIQ Help Marketers Target Business Executives

In Blog by Travis Meeks

Recently, the AnalyticsIQ team announced our exciting new partnership with 180byTwo as part of LiveRamp’s Data Innovators program. Together, we have developed new audience segments that combine our personal interest and behavioral data with 180byTwo’s business professionals and executive data. Focused on helping marketers better understand their target audience beyond the office walls, the new “Business Executive Audiences” are now …

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What does it take to become a data scientist?

In Blog by Gregg Weldon

The basis of analyzing data is constantly asking why things are the way they are. One of the lessons I stress when training new data analysts is to always ask the question, “Why?”. “Why does my data look this way?” “Why do people behave this way?” Why is my dependent variable split this way?” “Why are my results showing these …

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Gravy Analytics and AnalyticsIQ Empower Advertisers to Reach Affluent In-Market Consumers and Business Owners

In Blog by Travis Meeks

Exclusive audiences combine predictive and behavioral consumer data for precise ad targeting LEESBURG, VA AND ATLANTA, GA, Sept. 26, 2017 — Real-world location intelligence provider Gravy Analytics and predictive consumer marketing data firm AnalyticsIQ today announced their partnership in creating new, innovative digital audiences. By blending AnalyticsIQ’s predictive data with Gravy’s consumer behavioral data, marketers can now connect with high-value …

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Fastest Growing Mobile Data Company Partners with Leading Marketing Data Innovator to Mine New Mobile User Insights

In Blog by Travis Meeks

Skydeo and AnalyticsIQ join forces to help brands and agencies learn more about the people using mobile apps and target them for precise advertising ATLANTA, GA., September 12, 2017 – AnalyticsIQ, a leading predictive analytics and consumer marketing data company, today announced its partnership with mobile data platform provider, Skydeo. The new partnership will provide Skydeo clients with additional targeting …

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More than just a new look

In Blog by Travis Meeks

It’s official – after 10 years of delivering the most predictive data on the planet, the team at AnalyticsIQ is thrilled to reveal our new logo, enhanced website, and refreshed brand! And we’ve got to say – we look good. But after successfully helping countless clients enhance their marketing results and acquire more customers, why change it up? CEO Dave …

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Predicting What Big Data Can’t

In Blog by Travis Meeks

AnalyticsIQ is proud to release Persona, a one-of-a-kind collection of predictive decisions drivers that delivers deep psychological purchasing insights that are ACTIONABLE and DRIVE RESULTS.

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Game Over: AnalyticsIQ Is Proud To Release GamerIQ

In Blog by Travis Meeks

There has been a dramatic shift in what can be considered the ‘stereotypical gamer’ thanks to an expanding market of bewildering products. What chance then do this industry’s marketers have at matching their unique offering to the right customers?