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Winning with Data: Episode 4 – Unbridled Consumerism in 3Q18

In Blog by Travis Meeks

Chief Analytical Officer Gregg Weldon is back with his quarterly web show Winning with Data to tell you all about the brand new data elements we’ve added to PeopleCore in the third quarter of 2018! We won’t keep you waiting from the star of the show, so without further ado, check out the video below. If you’re more of a …

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Dear B2B Marketers, Your Prospects are Begging for Personalization

In Blog by Travis Meeks

Post by: Anna Brantley, Chief Revenue Officer of AnalyticsIQ I’ve lived and breathed consumer marketing data the vast majority of my career, working with brands to deliver the personalized experiences that people expect – and even demand today. As a busy mom of two elementary school aged kids, I’m one of those consumers; I want and need relevant offers that …

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AnalyticsIQ and PeerLogix Launch New Targetable Audiences to Help Marketers Reach Discovery Channel’s OTT “SHARK WEEK” Viewers – INFOGRAPHIC

In Blog by Brie Pinnow

ATLANTA, GA, July 17, 2018 – Today, predictive analytics and consumer marketing data innovator, AnalyticsIQ, and PeerLogix (OTCQB:LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, announce today the launch of new SHARK WEEK digital audiences. Check out our infographic below! Premiering Sunday, July 22, Discovery Channel’s SHARK WEEK event celebrates its 30th anniversary. And with many brands, …

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Want to be Consumer-centric? Let the Data (and Analytics) Lead You!

In Blog by Travis Meeks

Post by: Arianna Prochak, Director – Key Accounts at AnalyticsIQ “Without data, you’re just another person with an opinion.” – W. Edwards Deming. If you are in the advertising world, chances are you’ve heard this quote before. Data has become an integral part of marketers’ strategies and decision-making. Many companies describe themselves as ‘data-driven’, believing that it helps them become …

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Winning with Data – What’s New in Q2 2018? – Episode 3

In Blog by Brie Pinnow

In our third episode of Winning with Data, your host and our favorite Chief Data Scientist, Gregg Weldon, dives into the hot new variables we have rolled out this quarter. To hear all the juicy details from Gregg, check out the quick video here. To quickly highlight, we have rolled out… New and Improved Lifestyle Variables like: Lifestyle: Senior Adult …

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AnalyticsIQ and ShareThis Launch New Digital Audiences to Help Marketers Reach People with Unique Interests

In Blog by Travis Meeks

Data Powerhouses Deliver More Than 80 Audiences Segments Blending Offline Lifestyle, Online Content Engagement and Purchase Intent Signals for a 360-degree View ATLANTA, GA (Original Post June 13, 2018 via EINPresswire) — Predictive analytics and consumer marketing data leader, AnalyticsIQ, and ShareThis, the leading sharing intelligence company offering digital sharing and content optimization tools, announced today their digital audience partnership. …

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The LiveRamp Data Innovators Program Delivers Powerful Predictive Targeting to Marketers

In Blog by Travis Meeks

ORIGINAL POST (Stirista) August 31, 2017 – There’s something special about coming together with another company to offer customers something they can’t get anywhere else. That’s why we jumped at the opportunity to join forces with Stirsita to become the first, proven custom data partnership in LiveRamp’s Data Innovators program. In addition to paving the way for more joint ventures in the future, …

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AnalyticsIQ and Eyeota

In Blog by Travis Meeks

Partnership activates AnalyticsIQ’s Symphony Consumer Personas, providing marketers rich audience lifestyle profiles through the Eyeota Data Marketplace NEW YORK (PRWEB) MAY 02, 2018 — Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through …

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Ethnics in Data Business

In Blog by Travis Meeks

Post by: Dave Kelly, Chief Executive Officer of AnalyticsIQ I know – the title of this blog perhaps made you laugh a little. Kinda like saying ‘technology in the outhouse business’ or ‘environmentalism in the oil business’. It is true that the marketing data business draws particularly unsavory characters. Having jumped into this field after a career in risk analytics …

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AnalyticsIQ and IRI

In Blog by Travis Meeks

New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users CHICAGO, IL AND ATLANTA, GA (BUSINESS WIRE)–IRI®, the global leader in innovative insights, audience and measurement solutions and services for consumer, retail and media companies, and AnalyticsIQ, a leading consumer marketing data innovator, today announced a partnership that empowers CPG digital marketers to more effectively target the most …