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The LiveRamp Data Innovators Program Delivers Powerful Predictive Targeting to Marketers

In Blog by Travis Meeks

ORIGINAL POST (Stirista) August 31, 2017 – There’s something special about coming together with another company to offer customers something they can’t get anywhere else. That’s why we jumped at the opportunity to join forces with Stirsita to become the first, proven custom data partnership in LiveRamp’s Data Innovators program. In addition to paving the way for more joint ventures in the future, …

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AnalyticsIQ and Eyeota

In Blog by Travis Meeks

Partnership activates AnalyticsIQ’s Symphony Consumer Personas, providing marketers rich audience lifestyle profiles through the Eyeota Data Marketplace NEW YORK (PRWEB) MAY 02, 2018 — Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through …

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Ethnics in Data Business

In Blog by Travis Meeks

Post by: Dave Kelly, Chief Executive Officer of AnalyticsIQ I know – the title of this blog perhaps made you laugh a little. Kinda like saying ‘technology in the outhouse business’ or ‘environmentalism in the oil business’. It is true that the marketing data business draws particularly unsavory characters. Having jumped into this field after a career in risk analytics …

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AnalyticsIQ and IRI

In Blog by Travis Meeks

New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users CHICAGO, IL AND ATLANTA, GA (BUSINESS WIRE)–IRI®, the global leader in innovative insights, audience and measurement solutions and services for consumer, retail and media companies, and AnalyticsIQ, a leading consumer marketing data innovator, today announced a partnership that empowers CPG digital marketers to more effectively target the most …

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Data Provider Transparency

In Blog by Travis Meeks

Post by: Anna Brantley, Chief Revenue Officer of AnalyticsIQ There are two things that I am really bad at… lying and keeping secrets. I’m not the person you want with you in Vegas – what happens there will inevitably make it into innocent conversation back home. I think that partners in your data strategy should have this same ‘problem’. They …

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Winning with Data Two

In Blog by Travis Meeks

Innovation is in our DNA at AnalyticsIQ, and that is one thing that will not change – even in a new year. With that being said, we’re excited to unveil 12 brand new predictive data elements that are now available on our PeopleCore consumer database. Our Chief Analytical Officer and Data Scientist Gregg Weldon is back with episode 2 of …

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AnalyticsIQ and PeerLogix

In Blog by Travis Meeks

New Segments for Targeted Marketing Combine Behavioral Data About the Content People Are Streaming OTT with Their Shopping Habits and Predictors NEW YORK, NY AND ATLANTA, GA (Original Post on GlobeNewswire) Predictive analytics and consumer marketing data leader, AnalyticsIQ, and PeerLogix (OTCQB: LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, today announced their data-focused partnership. By teaming …

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Innovative Technology

In Blog by Travis Meeks

Technology Association of Georgia Honors the State’s “Best of the Best” for Innovation and Contributions to Georgia’s Technology Community ATLANTA – March 19, 2018 — The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced AnalyticsIQ as one of its Top 10 Innovative Technology Companies in Georgia. …

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AnalyticsIQ TAG Top 40

In Blog by Travis Meeks

Technology Association of Georgia Honors 40 Companies for Innovation and Contributions to the State’s Technology Community ATLANTA (February 26, 2018) – The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced AnalyticsIQ as one of its Top 40 Innovative Technology Companies in Georgia. TAG will recognize this …

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AnalyticsIQ and RampUp

In Blog by Travis Meeks

LiveRamp’s RampUp 2018 Summit is right around the corner, and AnalyticsIQ could not be more excited about attending and participating in the conference again this year! RampUp is one of the most worthwhile, annual events for anyone involved with the world of martech and digital advertising, and this year looks to be no exception. Industry leaders from brands like American …