In scoring website visitors, AIQ decodes the IP Address to determine the most finite possible geographic area.  This data allows for substantial customization of web content.

For example, a consumer products company that currently provides the same content for each new visitor can see significant lift in click-through and conversion by loading targeted content to match the demographics of the visitor.

How Does It Work?

AIQ subscribes to multiple databases that decode the internet-protocol address to the lowest possible geographic area.  While the level of geography varies based on the ISP (and other factors), in most cases the data returned is highly relevant.

Privacy Concerns?

AIQ does not using tracking/click-stream data, or any personalized information (such as an IP Address lookup database) to return our data.  It is 100% based on the geographic region derived from the users IP Address.

What Kind of Data Can Be Returned?

Attributes can be selected from AIQ’s Dynabase™ database, consisting of 2,500+ attributes.  Dynabase is compiled from over 120 unique sources, and represents the most comprehensive and accurate marketing database available.