AIQ has specific demographic and psychographic segmentation tools designed to optimize email campaigns.

Basic Idea

While the interval cost of sending an email to a customer or opt-in prospect is very low, the opportunity cost can be substantial.  As most companies have many possible product options available, putting an offer for an irrelevant product in front on a customer/prospect is a potential lost opportunity – consumers will not continue to view offers until they see one they like.

How Does It Work?

AIQ’s optimization process involves analyzing historical offer data to ‘match’ the most applicable offer to the consumer.  Going forward, AIQ can append a key to each email list that allows the AIQ client to segment the list by offer type.

What Is The Lift?

For many AIQ clients, this process results in a 20%+ improvement in conversion rates, along with a meaningful reduction in opt-out rates.