Response Modeling 101



AIQ is a collaborative team of analytic innovators. Our mission is to drive better marketing results for clients by blending sophisticated modeling techniques with accurate and rich data. The result? Intelligent data solutions that will power marketing performance.

AIQ drives better marketing results for our clients with our offerings:

Marketing Data
Using our innovative analytical approach, we compile a marketing file from over 120 raw sources of data. Our data is used to make billions of marketing decisions annually.
Outsourced Marketing Analytics Solutions
We have developed thousands of successful models for dozens of clients — each model we develop is crafted by an experienced analyst under the oversight of our Chief Scientist.