Response Modeling 101



AIQ is made up of a collaborative team of analytic innovators. The truth is, we are all about substance: we have been around long enough to understand that predicting the future (even the relatively near future) is not kid’s play. On the other hand, we are progressive enough to acknowledge that some new technologies have a place at the table.

AIQ drives better marketing results for our clients with our offerings:

Marketing Data
Using our innovative analytical approach, we compile a marketing file from over 120 raw sources of data. Our data is used to make billions of marketing decisions annually.
Outsourced Marketing Analytics Solutions
We have developed thousands of successful models for dozens of clients — each model we develop is crafted by an experienced analyst under the oversight of our Chief Scientist.